How Startups Grow with other
758 startups used other to grow. Average MRR: $170k.
Pricing Model Breakdown
Case Studies (758)
Tara Bosch dropped out of college at 21 and started SmartSweets from her grandmother's basement with a gummy bear mold and a perfected sugar-free candy recipe. In just five years, she grew the brand to become a top seller of low-sugar candies and sold the company for $360 million in 2020.
Specialized Bicycle Components was founded by Mike Sinyard in the 1970s to sell high-quality bike parts and eventually became a pioneer in mass-producing mountain bikes. The company grew to tens of millions in revenue by the 1990s but faced near-bankruptcy after poor business decisions before recovering. Today, Specialized is an industry leader generating around $500 million in annual sales.
The CMO Podcast, hosted by Jim Stengel (former P&G Global Marketing Officer), is a show featuring interviews with marketing leaders about modern brand marketing. The podcast is produced by Wondery and has achieved distribution on major platforms including Amazon, with episodes recorded in front of live audiences at industry events like Cannes Lions.
Chomps is a meat snack brand co-founded by Pete Maldonado and Rashid. The company has scaled its brand significantly, with Pete appearing on the 'How I Built This' Advice Line podcast to mentor early-stage entrepreneurs about growing their businesses.
Kona Ice is a franchise business featuring shaved ice products. Co-founder and CEO Tony Lamb appeared on the Advice Line podcast to provide guidance to early-stage founders, though specific traction metrics were not discussed in this episode description.
Ouidad Wise built a multi-million-dollar hair care brand based on her passion for curly hair, starting with a salon in New York City and expanding nationally. She ran the business for 40 years alongside her husband Peter before selling the brand in 2018, and now consults for others launching salons.
Marc Ecko built ECKO UNLTD into a cultural streetwear phenomenon in the 1990s, though faced significant financial challenges including near-bankruptcy. He later launched COMPLEX media company to capture convergence culture (hip hop, fashion, sports, pop culture), which became profitable within a decade despite the financial crisis and multiple ownership changes, ultimately being sold for over $100 million.
Medium is a blogging platform founded by Evan Williams, the co-founder of Twitter and founder of Blogger, designed for posts of medium length—neither too short nor too long. The platform represents Williams' return to his first love of enabling real-time connectivity and conversation after his tenure as Twitter CEO. No specific traction metrics or revenue data are provided in this podcast episode description.
Proto is a hardware startup founded by David Nussbaum that created a telephone booth-sized device projecting realistic holographic images to enable virtual presence. The technology is currently used to transport professors, doctors, speakers, and celebrities to classrooms, hospitals, and events globally, with the founder's vision of eventually bringing the technology into consumer living rooms.
Imran Chaudhri and Bethany Bongiorno, former Apple product leaders responsible for the iPhone, iPad, and Apple Watch, launched a screenless wearable pin designed to be a personal assistant. The product addresses their concern about the downsides of screen-dependent devices by offering AI-powered assistance without a display.
Mark Sisson launched Primal Kitchen, a Paleo-friendly condiment company built around an avocado-oil based mayonnaise recipe, expanding into ketchups and other products. Four years after launch, he sold the company to Kraft Heinz Corporation for $200 million, validating his product-market fit and brand positioning.
Gene Berdichevsky and his team have spent over a decade developing a new approach to lithium-ion battery technology that could make batteries 40% more efficient. The innovation could unlock cheaper electric vehicles, faster recharging times, and longer battery life across rechargeable devices. This is a podcast episode excerpt with limited business traction details available.
Fawn Weaver discovered the story of Nearest Green, a formerly enslaved man who taught Jack Daniel how to make Tennessee whiskey, and became inspired to preserve his legacy. With no distilling background, she purchased the farm in Lynchburg, Tennessee where Nearest had worked and launched Uncle Nearest Premium Whiskey. In eight years, the brand has become one of the fastest-growing whiskey brands in the world and one of the most awarded American whiskeys.
Aptera Motors is a revived auto manufacturer designing a plug-in electric hybrid vehicle powered by solar energy. The car can run up to 40 miles on a single solar-powered charge, addressing the high energy requirements of traditional vehicles. Co-CEO Steve Fambro shares how the once-defunct company was revived through the promise of solar technology.
Magic Spoon is a breakfast cereal brand founded by Gabi Lewis and Greg Sewitz that delivers the taste of childhood favorites like Fruit Loops and Cocoa Puffs without sugar or grains. The founders pivoted to this concept after their first venture, Exo protein bars made with cricket flour, stalled due to consumer reluctance. They built Magic Spoon into a nationwide brand by applying lessons learned from Exo's successes and failures.
Heirloom is a climate tech company founded by Shashank Samala that built North America's first operational carbon capture facility in just four years. The company uses a novel approach to carbon removal using limestone trays, addressing the gap that emissions cuts alone cannot solve the climate crisis.
ICON is a hardware company founded by Jason Ballard that uses advanced 3D printing technology to manufacture disaster-resilient homes from concrete. The company aims to solve affordable housing and homelessness on a global scale by dramatically reducing construction time and costs compared to traditional building methods.
Boston Beer Company was founded by Jim Koch in 1984 with Samuel Adams Boston Lager, entering the American craft beer market during its infancy. Over 40 years, the company has remained a leader through continuous innovation, launching successful products like hard teas, nitrogenated ales, and non-alcoholic IPAs while also experiencing notable failures. The company's longevity and market position demonstrate sustained success through thinking beyond industry paradigms and exploring new product categories.
BloomX is a hardware company founded by Thai Sade that develops crop-pollinating technology to replicate natural pollinators like bees. The company was inspired by Thai's upbringing on a kibbutz and addresses the critical challenge of declining bee populations threatening global food supply. BloomX is also contributing to rainforest conservation efforts in Latin America.
Primary is a children's clothing line founded in 2015 by Christina Carbonell and Galyn Bernard that challenges industry conventions by focusing on gender-neutral, basic building-block pieces in bright colors with minimal branding. Despite early struggles, the company grew to become profitable with annual sales exceeding $50 million within eight years.