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Other Startups

469 case studies with real revenue and traction data from other startups.

469
Case Studies
$185k
Avg MRR
$500k
Highest MRR
3
With Revenue Data
Guideby Mr. Future of Work

Guide is an experience group and collective led by Mr. Future of Work that owns two brands: Guide and Big Black Tea. Limited information is available about the company's business model, traction, or operations.

Othervia Nathan Latka Podcast
Eparéby Eugene Khayman

Eparé is an e-commerce brand founded in 2012 by Eugene Khayman centered around cooking and entertaining products. The brand grew significantly on the Amazon platform, leading Eugene to become a founding member and COO of Million Dollar Sellers (MDS), an elite community of 400+ entrepreneurs generating over $4 billion annually on Amazon. Eugene continues to grow Eparé and other e-commerce brands while leading MDS.

Otherword-of-mouthvia Nathan Latka Podcast
Mattress King

Mattress King is an established mattress retailer with $80M in annual revenue. The podcast episode discusses whether the company might launch a subscription model to complement its traditional retail business.

Otherothervia Nathan Latka Podcast
Alaric Ong Facebook Marketing Communityby Alaric Ong

Alaric Ong is a serial entrepreneur who has built five businesses, three of which generated six figures with zero capital and one that reached seven figures in 16 months. He currently runs the largest Facebook Marketing Community in Singapore with over 1,400+ paid students, and has gained media recognition by interviewing high-profile entrepreneurs on Fox, MarketWatch, and Digital Journal.

Othercommunitysubscriptionvia Nathan Latka Podcast
Resonant
Othervia Nathan Latka Podcast
PLIPAG
Othervia Nathan Latka Podcast
Cargamos

Cargamos is a last mile delivery platform operating in Mexico that has scaled to $12M in annual revenue. The company is currently raising $30M to expand its logistics network and operations.

Otherotherusage-basedvia Nathan Latka Podcast
Raise Commercial Real Estateby Justin Bedecarre

Raise Commercial Real Estate, led by CEO Justin Bedecarre, is a company focused on planning, leasing, and sourcing technology real estate spaces. The company was featured in a discussion with SaaStr CEO Jason Lemkin about the future of work. No specific traction metrics or financial data were disclosed in this source material.

Othervia SaaStr Podcast
Vital Farmsby Matt O'Hayer

Vital Farms is the #1 pasture-raised egg producer in the US, founded by Matt O'Hayer with just 20 hens and used trailers. The company grew to a network of 600 farms with projected revenue of nearly $1B by reimagining eggs as a premium branded product focused on humane farming practices and superior quality. Success came through building trust with early adopters, securing Whole Foods as a critical partner, and letting customers become brand advocates.

Otherword-of-mouthothervia How I Built This
Zor Technologyby Mat

At 16 years old, Mat started Zor Technology importing consumer electronics like USB drives and MP3 players, bootstrapping with $1,000 saved from a part-time job. Through an affiliate program with school friends and word-of-mouth marketing, the business grew to be on track for 6-figure revenue in its first year. The startup was shut down after less than a year when Apple's legal team threatened litigation over product similarity, forcing Mat to cease all operations immediately.

Otherword-of-mouthone-timevia Failory
Zapstreamby Devan Sood

Zapstream was a social live streaming platform founded in Q1 2015 that grew to 100k users by leveraging influencer marketing, particularly through a network of 30 smaller Vine and Instagram influencers. The startup raised $1M from angels but failed to secure additional funding due to an overly ambitious Series A valuation, and ultimately shut down after spending the entire $1M+ without generating any revenue due to intense competition from Meerkat, Periscope (Twitter), and Facebook Live.

Otherinfluencer-marketingfreevia Failory
The Punjab Kitchenby Amit Gogia

The Punjab Kitchen was a homemade North Indian food delivery startup founded by Amit Gogia and his wife in Gurgaon, India. After 18 months of operations, the business failed due to pricing pressure from competitors, achieving only $800 in revenue while burning $1,200 monthly in expenses. The founders couldn't achieve economies of scale or break-even before shutting down.

Otherpaid-adsone-timevia Failory
The Nerd Caveby Dave Desi

The Nerd Cave was a hybrid retail/community center space for gamers in Sydney that blended retail, hobby store, and community gathering in one location. Operating for 4 years, it achieved $16,000 AUD/month in revenue through strong word-of-mouth and community partnerships, but ultimately failed due to location changes, increased competition from gaming bars and similar venues, lack of strong brand differentiation, and demographic shifts after relocating away from universities.

Otherword-of-mouthothervia Failory
$16k/mo
The CareSideby Gareth Mahon

The CareSide is a home care and nursing services company founded by Gareth Mahon (management consultant background) and his wife (registered nurse) in Perth, Australia. The company achieved +$500k/month in revenue by focusing on delivering superior value within government-set pricing constraints, growing 16% monthly through Google Ads and content marketing after initial unsuccessful attempts with newspaper ads and doorstep outreach.

Otherpaid-adssubscriptionvia Failory
$500k/mo
Tandemby Nick Raushenbush

Tandem was a live streaming platform for fitness built by Nick Raushenbush and co-founders Tristan and Kevin as a 3-month hackathon project. The team validated the idea by contacting 5,000 fitness professionals and onboarding 50 content creators, achieving viewership through Product Hunt and Facebook posts. The startup ultimately failed due to poor content engagement, mobile streaming quality issues, and unsustainable monetization, teaching Nick valuable lessons about market validation that later contributed to his success with Shogun.

Otherproduct-hunt-launchvia Failory
Syria Airlift Projectby Mark D. Jacobsen

Mark D. Jacobsen founded the Syria Airlift Project, a nonprofit moonshot effort to deliver humanitarian aid using drone swarms to break starvation sieges in Syria. Despite achieving significant technical milestones—including reliable autonomous 100km round-trip drone flights and professional demonstrations—the project ultimately failed in December 2015 due to lack of a viable business model, reliance on volunteer labor, and inability to navigate the complex political and logistical challenges of the Syrian conflict.

Otherword-of-mouthfreevia Failory
Stoneby Stef (Stefan Johnson)

Stone is a brand developing innovative trade and lifestyle products for the food and drinks industry, launched with a flagship notebook designed for chefs. Through a strategic gifting campaign targeting renowned chefs like Pierre Koffmann and Marcus Wareing, the company built organic word-of-mouth momentum that generated 3,000 emails before launch and hit a $30,000 Kickstarter target within 24 hours. The business has reached $40,000 in monthly revenue (18 months post-launch) by maintaining product quality, authentic chef endorsements, and high-production content collaborations.

Otherword-of-mouthone-timevia Failory
$40k/mo
SPUDSby Paul Dickey

SPUDS is a men's performance apparel company founded by Paul Dickey after graduation, solving his own pain point of needing versatile workout wear that could be worn everywhere. The company raised $15,000 through a Kickstarter campaign by building a pre-launch audience via Instagram and leveraging influencers and press coverage. Paul learned critical lessons about production planning, media quality, and press relationships while navigating manufacturing challenges and staying lean.

Otherproduct-hunt-launchone-timevia Failory
Sport Draftrby Will Laurenson

Sport Draftr was a Daily Fantasy Sports platform in the UK offering leagues in the English Premier League and UEFA Champions League. The product achieved strong product-market fit with engaged users and grew to 1,000 users with 50% playing weekly, but failed due to unfavorable gambling legislation changes that scared off investors and made scaling impossible without significant capital.

Otherpaid-adsusage-basedvia Failory
Scrub Daddyby Aaron Krause

Scrub Daddy was born when car detailer Aaron Krause discovered that foam he created for hand cleaning had magical properties perfect for kitchen sponges. After years of rejection and shelving the product, Aaron conducted aggressive in-store demos at ShopRite and appeared on Shark Tank, where he made $1M in a single night and transformed Scrub Daddy into a category leader with an expanded brand portfolio.

Otherproduct-hunt-launchvia How I Built This
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