B2B SaaS Examples With Revenue Data

247.ai, founded by PV Cannon in 2000, is an AI-powered customer service automation platform serving over 150 enterprise customers with $300M+ in ARR. The company raised only $20M from Sequoia (2003) and bootstrap, achieving 10% net profit margins while maintaining a 12-month CAC payback period and 100% net revenue retention. Despite a security breach setback around 2018, 247.ai has recovered and recently achieved 20% new revenue booking growth in their best quarter.

iCIMS is a bootstrapped SaaS provider founded in 1999 that dominates the talent acquisition software market as the #2 player, serving 3,500 enterprise customers with an average monthly spend of $4,000. The company exited 2017 with $160M ARR and is targeting 25%+ annual growth while maintaining profitability, recently acquiring Text Recruit to expand into candidate messaging and recruitment advertising.

Zoom is a freemium SaaS video conferencing platform founded by Eric Yuan in July 2011 after he left Cisco to build a next-generation collaboration solution. The company has grown to 850,000+ paying customers across individual, SMB, and enterprise segments, generating over $12M in monthly recurring revenue with approximately 100% year-over-year growth. Rather than focusing on customer stickiness or aggressive growth targets, Zoom emphasizes customer happiness and organic word-of-mouth acquisition, which has proven highly effective in driving viral adoption.

Madwire is a comprehensive SaaS platform for small businesses (1-100 employees) that combines CRM, payments, invoicing, billing, e-commerce, and multi-channel marketing tools in a single platform. Founded in 2009, the company has grown to $120M ARR serving 20,000 customers with an average revenue per user of $500/month, while maintaining strong unit economics ($3,000-$4,000 CAC with 3-month payback) and recently turning profitable with a focus on reaching 15-20% EBITDA margins. The company is exploring an IPO within 12-18 months without having raised substantial capital beyond an initial $7.5M.

SwiftPage is a CRM and marketing automation platform founded in 2001 that targets small businesses. Under CEO John Oshel's leadership since 2012, the company scaled from 60,000 customers with $26.2M revenue in 2015 to 84,000 customers today with an estimated ARR of $36M+, maintaining 1.5% monthly logo churn and a 6-7 month payback period with a sub-$500 CAC.

Brandwatch is an enterprise SaaS social intelligence platform founded in August 2007 by Giles Palmer that crawls 80 million websites and aggregates social media feeds to provide brands with real-time insights about conversations mentioning them and competitors. Operating profitably at scale with 1,500 enterprise customers paying an average ACV of $30,000, the company generated over $60M ARR in 2017 and grew approximately 30% year-over-year while maintaining a disciplined approach to capital deployment.

Braze (formerly Appboy) is a customer engagement platform founded in 2011 that helps large consumer-scale companies orchestrate personalized messaging across multiple channels. With 600 enterprise customers paying $100k+ ACVs, the company has grown to ~$60M ARR (5M/month) with a net revenue retention of ~140%, demonstrating strong expansion revenue from existing customers. Having raised $170M total and grown to 300 employees, Braze is positioned to reach $100M+ ARR within the next year.

Jellyvision evolved from a 1990s gaming company making virtual game show hosts on CD-ROMs into a B2B enterprise SaaS platform called Alex. Since relaunching in 2002, they've built a subscription business helping large employers navigate employee benefits decisions, now serving 1,400 customers representing 18 million employees with a $60M+ ARR, over 100% net revenue retention, and a 51% five-year CAGR—all while remaining largely bootstrapped and cash-flow positive since 2009.

Calibra is an enterprise software company founded in 2008 by Felix Van de Mal that specializes in data governance and data cataloging, helping large companies understand, find, and trust their data. With ~300 customers paying an average of $16,500/month, the company is approaching $60M ARR with exceptional 130% net revenue retention and only 4% annual churn, backed by $133M in total funding including a recent $58M Series D.

GetResponse is a bootstrapped SaaS platform founded by Simon Grubowski in 1998 with just $200, starting from his parents' attic. The company grew to serve nearly a million users with approximately 100,000 paying customers generating around $5 million in monthly recurring revenue by expanding from email marketing into marketing automation, landing pages, webinars, and CRM tools. Today, with 300 employees across offices in Poland, Boston, Canada, Russia, and Malaysia, GetResponse has achieved 20% year-over-year growth while reducing monthly logo churn to 6% through product improvements and simplified cancellation processes.

JotForm is a bootstrapped SaaS form builder launched in 2006 that has grown to over 3 million users across 192 countries without taking any venture capital. With 75 employees and organic growth driving over 4.5M MRR, the company has achieved healthy unit economics through SEO-driven acquisition and freemium conversion, maintaining sub-5% monthly churn and 900-day payback periods.

Active Campaign started in 2003 as an on-premise email marketing solution built by Jason Vanderboom to fund his fine arts degree. After 10 years and 8 employees generating a couple million in revenue, he transitioned to a SaaS model starting at $9/month. The company now has over 60,000 customers generating over $50 million annually and employs 330 people, growing primarily through organic adoption, partnerships, and focus on the SMB market despite pressure to move upmarket.

Ahrefs is a bootstrapped SaaS company providing SEO and backlink analysis tools, currently generating over $40M ARR with 45 employees. After joining in 2015, Tim Solo transformed the blog from 15,000 to 250,000+ monthly Google visitors by shifting from publishing what they wanted to write about to targeting keywords people actually search for, creating high-quality content with direct product integration, and continuously updating articles to accumulate backlinks. The company breaks conventional marketing wisdom by not using customer personas, growth hacks, or detailed analytics—instead focusing entirely on product quality and audience education through blog content.

Movable Inc, founded in 2010 by Vivek Sharma, is a cloud-based SaaS platform that helps enterprise brands generate intelligent visual content for email marketing powered by real-time customer data. The company has grown to 500 customers (including Starbucks, Nike, Hilton, Gap, and American Express) with $40M ARR, 50-100% YoY growth, and 110% net revenue retention—all while raising just $14M in capital over 13+ years. Their efficient go-to-market strategy, CPM-based pricing on email opens, and under-12-month payback period have enabled disciplined, capital-efficient scaling across 250 employees globally.

Host Analytics is a SaaS company providing enterprise performance management software for corporate finance departments. Founded in 2001 as a consulting firm and bootstrapped for seven years before raising VC funding, the company has grown to serving 700 customers with a $40-50M ARR run rate and has raised $85M in total capital. CEO Dave Kellogg, who joined in 2014 when ARR was ~$10M, has grown the company 4X through a focus on nurture marketing, unconventional tactics like EBITDA stickers, and long-term customer relationship building in a market where only 5% adoption of cloud solutions exists.

NutriSense is a direct-to-consumer metabolic health platform that pairs continuous glucose monitoring devices with proprietary software analytics and dietitian coaching. Launched in September 2019 with pre-sales in keto and Oura Ring Facebook groups, the company grew from under $1M MRR a year ago to $3.3M MRR today (3x growth), with 15,000-16,000 active paying customers and 170 employees. The business has raised $32M in funding across multiple rounds since a $250K seed in early 2020.

Velocity is a marketing intelligence SaaS platform founded in 2010 by David Dunne that helps agencies, brands, and analysts make data-driven marketing decisions. The company has raised $15 million to date, serves under 500 customers with an average ARPU of $6,000, and maintains over 90% annual retention. They're now pivoting toward AI-powered insights to accelerate how analysts derive actionable intelligence from their data.

Solides is the leading HR tech platform for small and medium companies in Brazil, providing talent management software for hiring, development, and retention. Founded in 2010 but pivoted to a subscription model in 2015, the company achieved $31.2M ARR as of March 2023 (100% growth YoY) with 20,000 paying customers managing close to 2 million employees. Alessandro Garcia raised a $100M Series B at an $800M valuation in 2022 and is targeting a $60M run rate by end of 2023, with plans to IPO once reaching $200M in revenue.

Odoo started in 2005 as a services company and pivoted to SaaS in 2010 with a €4M ($12M total raised) investment. The company now serves 11,000 paying customers (4M+ free users) generating $2.6M MRR ($31.2M ARR SaaS + $9M professional services), achieving 110% net revenue retention through an integrated suite of business applications (CRM, accounting, inventory, etc.) with a unique pricing model combining per-user and per-app fees.

Tope Awotona founded Calendly after three failed startups taught him the importance of solving real problems rather than chasing money. He spent six months validating the scheduling tool idea by studying competitors' products and user forums, then went all-in by emptying his bank account and hiring engineers in Ukraine. Calendly achieved product-market fit through a freemium model that optimized for invitee experience, growing to 4 million users and $30M ARR largely through organic viral growth and word-of-mouth.

LMS365 is a SaaS platform built for the Microsoft ecosystem that raised $20M in 2023 at a $100M valuation, based on $20M ARR. As of April 2024, the company has grown to $30M ARR with a 200-person team. The company is targeting $40M ARR in 2024, demonstrating strong momentum in the enterprise learning management space.

QuestionPro is a bootstrapped SaaS survey and feedback platform that grew to $30M ARR primarily through strategic acquisitions of smaller companies, buying them at 2x multiples. The company's growth strategy focused on consolidation within the survey/feedback tools market rather than traditional marketing channels.

Copy is a SaaS product that achieved $30M ARR and 1,000+ G2 reviews without building an outbound sales team. The company leveraged product-led growth and word-of-mouth strategies to drive adoption and credibility on review platforms like G2.

Batch Products is a bootstrapped SaaS company founded in 2018 by three co-founders (Evo Dragunov and two partners) that provides five separate data and lead generation platforms for real estate professionals and other industries. Starting with Facebook group outreach and affiliate marketing, they grew to 18,000 customers generating $2.5M in monthly revenue ($30M ARR projected for 2021) with 57% profit margins, all while maintaining 100% ownership and adding 100 employees in six months during 2020.

Servoy is a low-code platform-as-a-service founded in 2001 by Jan Elman that enables rapid development of business applications for corporate users and independent software vendors. After 17 years of bootstrapped growth with only $1M in external funding raised in 2008, the company has scaled to over 1,000 customers, $30M ARR, 100 employees, 30% YoY growth, 3% revenue churn, and net revenue retention above 100%. The company maintains healthy unit economics with a 12-14 month customer acquisition payback period and a $1 CAC to $1 ACV ratio.

Sale Cycle is a bootstrapped behavioral marketing SaaS platform founded in 2010 by Dominic Edmonds that helps ecommerce companies reduce cart abandonment and drive conversions through data-driven insights. The company has grown to 500 customers, 180 employees globally, and $2.5M MRR with 30% year-over-year growth and impressive 101% net revenue retention. Built on a foundation of transactional customer data across email, onsite, and SMS channels, Sale Cycle is expanding beyond cart abandonment into a broader marketing cloud offering.

Showpad is an enterprise sales enablement platform founded in 2011 by PJ Broughton that helps marketing and sales teams manage content and deliver branded buyer experiences. Starting from a mobile-first approach to solve a client's trade show problem, Showpad grew to 1,000 paying customers across 50 countries with an average contract value of $30,000, reaching $30M ARR with 70% YoY growth and 130% net revenue retention.

Aweber is a 17-year-old profitable email marketing SaaS company with 120,000 paying customers as of August 2015. The company generates well over $2.4 million in monthly revenue ($28.8M ARR estimated) through a subscription model starting at $19/month, with a 3-4% monthly churn rate and heavy reliance on affiliate referrals (30% lifetime commission). Founded by CEO Tom (credited with inventing the autoresponder), Aweber has achieved sustained profitability since day one by prioritizing customer lifetime value and profitability margins over rapid growth.

Docebo is a SaaS platform providing training delivery solutions to mid-sized and enterprise companies. Founded in 2005 by Claudio Araba as an open-source tool to share course materials, it evolved into a paid enterprise software business after organic media coverage generated customer interest. The company has scaled to 1,400 customers with north of $2.3M MRR and $27.6M ARR, growing over 60-70% year-over-year with a 250-person team across Italy, North America, Dubai, and Canada.

Rant and Rave is a customer feedback SaaS platform founded by Nigel Shanahan in 2000, originally as a broadcast messaging company called Repeat Communication. After being diluted to 5% ownership through VC funding between 2000-2006, Nigel orchestrated a management buyout for just over £1 million, cleaned up the cap table, and has since bootstrapped the company to 285 enterprise customers including Barclays, Manchester United, and Harrods. The company is now doing approximately £2.3 million in monthly recurring revenue with 35% year-over-year subscription growth and 95% retention rates.

Supermetrics started in 2010 as a single-person Excel add-on to automate Google Analytics data fetching. The company achieved major inflection points by being featured in Google's Sheets add-on gallery (2014) and Data Studio connector gallery (2017), driving exponential growth from $300K (2015) to $27M ARR by 2020. The company raised $40M in Series B funding (with secondary shares) at a $200-500M valuation while remaining profitable.

SecurityScorecard, founded by Alexander Yampolsky in 2014, provides enterprise security ratings that measure the security posture of companies from outside. The company has grown to over 450 customers including GE, McDonald's, and Pepsi, with an average contract value of $80,000-$100,000 per year, targeting $25-30M ARR in 2018. Strong network effects, low churn, and net negative revenue churn have driven 100%+ year-over-year growth.

Safety Wing is a global digital nomad and remote team health insurance platform founded by Sondra Rashi in 2018. Starting with direct-to-consumer nomad insurance at $45/month, the company pivoted to enterprise remote health coverage in 2020 after receiving 100+ requests from companies wanting to insure global teams. The company has grown to $24M ARR (doubled from $12M the previous year) with 25,000 active policies and has raised $53M total including a $35M Series B at a $195M valuation.

Dashlane is a password management SaaS founded in 2012 that has grown to 10 million users with 650,000-700,000 paying subscribers. The company generates ~$2M MRR ($24M ARR) with exceptional unit economics: 105% net revenue retention, sub-1% annual churn, and customer acquisition payback periods under 12 months. Growth is driven primarily by paid advertising (spending $500K-$1M/month), with 250,000 new users added monthly at a 50/50 mobile-to-desktop split, and a 5-8% free-to-paid conversion rate.

ProsperWorks is a Google Apps-integrated CRM platform founded in 2011 by John Lee that automates data entry by pulling conversations directly from email, phone, and calendar. The company serves over 40,000 customers with approximately $2 million in MRR and has raised $10 million in funding, achieving negative revenue churn and a healthy LTV to CAC ratio of 6:1 through primarily inbound, product-led growth channels.

Coralogix is a SaaS platform that reached $24M ARR with 2,000 customers. The company notably turned down a $40M acquisition offer in 2019, choosing instead to pursue independent growth and scale.

Perfect Cloud is a bootstrapped unified cloud security platform focused on identity management, single sign-on, and data rights management launched in 2015. The company has grown to 850 customers generating $1.7M MRR ($20M ARR) with a highly efficient CAC of $150-200 for $2k/month customers, primarily through word-of-mouth growth. Despite turning down acquisition offers exceeding $35M, the founders prioritize innovation and data privacy over exit, reinvesting cash flow into blockchain R&D and patent development.

DemandBase is an account-based marketing platform founded in 2007 by Chris Ogola that has grown to serve 400-600 enterprise customers across financial services, tech, manufacturing, healthcare, and telecom. The company is targeting $100M+ ARR in 2017 with 50% year-over-year growth, 110% net revenue expansion, and has raised $156M in funding to continue expanding AI capabilities and international operations.

Send in Blue is a pure SaaS marketing platform for SMBs offering email marketing, SMS, Facebook campaigns, and automation tools. Founded in 2013 by Armand Tribuyage, the company has grown to 30,000 paying customers at $55/month average, generating $1.6M in monthly recurring revenue—up from $900k a year prior. With a team of 180 across India, Paris, and Seattle, they've raised $33M total capital while maintaining an impressively low 2.5% monthly churn rate.

Contently started in January 2011 as a marketplace connecting 150,000 freelance creatives (journalists, videographers, designers) with brands needing content, eventually paying out over $30 million annually to creators. The company pivoted to enterprise SaaS in late 2012 after realizing Fortune 500 customers needed help managing the entire content marketing workflow—approvals, edits, publishing, and analytics—not just talent access. Today with 200 enterprise customers and $20M ARR (up from ~$1.1M MRR a year prior), Contently operates at 71% gross retention and 90% net revenue retention with a $40K CAC and 6-12 month payback period.

QA Symphony is a 100% SaaS platform providing end-to-end workflow testing solutions for large and mid-sized enterprises. Founded in 2011 and stalled at $500k ARR in 2014, the company exploded to $20M ARR by 2017 under David Kyle's leadership by moving upmarket, building enterprise-grade scalability, and establishing a strong JIRA integration that drove 80% of leads through inbound marketing. With 570 customers paying an average of $50k per year, 115% gross revenue retention, and a team of 130, QA Symphony became the #8 fastest-growing software company in 2017.

Instapage is a SaaS landing page optimization platform founded by Tyson Quick in 2012 to solve the problem of wasted ad spend. Starting with $600k seed funding and pivoting with only $75k remaining, the company bootstrapped to over 16,000 customers and $10M+ ARR by 2017 through aggressive paid acquisition, achieving 350% CAC ROI with a $1,200 average customer lifetime value.

Dial Source, founded in 2005 by Josh Tillman as a college project, evolved from a research paper into a leading enterprise communications platform native to Salesforce and Microsoft Dynamics. The company grew to multiple millions in ARR before raising any funding, and has since raised $7M to expand its team and product offerings. Currently serving over 20,000 seats across enterprise clients with $1-2M in monthly recurring revenue and 121% year-over-year ACV growth, driven primarily by conferences and a strong land-and-expand strategy.

Wingafide, founded by Pras Chopra in 2009-2010, is a bootstrapped MarTech SaaS company with two products: Visual Website Optimizer (VWO) for A/B testing and conversion optimization, and PushCrew for web push notifications. With ~5,000 paying customers for VWO and a team of 200 across Delhi and Pune, India, the company generates approximately $1.5M MRR ($18M ARR) from mid-market customers paying $300-$500/month, growing at double-digit rates annually while working to reduce churn above 3%.

Jazz HR is a recruiting software platform for small businesses (25-500 employees) that replaces manual hiring workflows using Office tools with an affordable, easy-to-use SaaS solution. Founded in 2009 and led by CEO Pete Lampson since December 2015, the company grew from 3,500 to nearly 7,000 customers in 20 months without raising additional capital. Jazz HR operates at break-even while reinvesting all profits into growth, with 50% of new business now coming from indirect channel partnerships with payroll and HCM companies.

Inspire Beats is a bootstrapped B2B lead generation SaaS company founded in 2014 that generates qualified leads and sends targeted cold emails for SaaS startups and software companies. With 21 employees and over 700 paying customers, the company has grown to approximately $1.3M MRR (roughly $15.6M ARR) through aggressive cold email outreach as their primary customer acquisition channel, spending only ~$40 per customer acquisition. Their success is built on efficiently scaling American SDRs sending 150+ customized emails daily, offering both lead-only and done-for-you email service models.

ReviewPro is a B2B SaaS platform for guest intelligence in the hotel industry, founded in 2008 by RJ Freelander. The company works with 45,000 hotel locations across 150 countries with a $15M ARR run rate (1.2M MRR) and 30% YoY growth. In 2016, Shiji acquired 80% of the company for approximately $28M, with RJ remaining as CEO to continue scaling the business.

High Platform is a Brazilian SaaS company launched in 2017 from the merger of Direct Talk and a social media customer care startup. The company has grown to $13M ARR with 1,700 customers paying an average of $1,100/month, supported by a 250-person team including 20-25 quota-carrying sales reps. After 6 years of bootstrap growth, the company raised its first external funding of $7M at a $40M valuation in 2023, with the four co-founders increasing their ownership from 20% to 40% through share buybacks funded by company bonuses.

Collective raised $50M in funding to compete with HR and business management platforms like Rippling and ZenBusiness. The company has achieved approximately $1M MRR, indicating strong product-market fit and growth trajectory in the HR/business operations space.

Review Wave is a healthcare-focused SaaS platform that helps doctors collect patient reviews and manage patient engagement. Starting as a side hustle from Matt Prados' digital marketing agency, the company grew to $1M MRR ($12M ARR) while remaining bootstrapped and profitable with 18% profit margins. The company has doubled year-over-year for five years and maintains extremely low churn (0.76% monthly), with 70+ employees and Matt considering a potential $150M Series A raise.