Batch Products

Evo Dragunov and his two co-founders built Batch Products to solve a real problem in the real estate space: accessing quality lead data and contact information. Rather than targeting a broad market, they zeroed in on real estate professionals—wholesalers, investors, and realtors—who needed skip tracing, property data, phone numbers, and dialing capabilities. They launched in August 2018 with a simple plan: build products that solved specific use cases for this niche community.

Their initial customer acquisition strategy was unconventional but highly effective. "We launched in 2018 in August and a lot of our customers are coming through just end-down marketing and then a lot of affiliate sales," Evo explained. Specifically, they went directly into public Facebook groups focused on real estate. "There's a lot of Facebook groups that's how we got started," he said, naming "Whole Family Houses Full Time" which had about 120,000 members. Rather than spamming, they engaged authentically—identifying people asking questions and providing genuine solutions. This approach built trust and avoided friction with group owners.

The affiliate model became their growth engine. Evo revealed they recruited close to 500 affiliates by going to events and directly pitching coaches and influencers in the real estate space. By 2019, they hit $5M in revenue. Then COVID-19 hit, and it became "a blessing in disguise." Remote work meant real estate professionals were more aggressive hunting deals from home, driving increased demand for their data and phone number services. They took time in March-May 2020 to optimize their team structure and products, then aggressively scaled—adding 100 employees over six months.

Their conversion funnel proved impressive: across their products, they generated thousands of inbound leads monthly. On Batch Leads specifically, they saw about 4,300 leads convert at roughly 32% to paid customers, adding approximately 1,000 new customers per month on that product alone. Average customer LTV was around $350/month, though customers on their pay-as-you-go models varied from $20 to $10,000 monthly.

By the end of 2020, Batch Products hit $16.9M in revenue—a 140% increase year-over-year from ~$6M in 2019. They were on track to exceed $30M in 2021. Across five separate platforms (Batch Leads, Batch Skip Tracing, Batch Driven, Batch Dialer, and a backend API), they served 18,000 customers with 140 employees, including 50 engineers and 7 quota-carrying sales reps. Remarkably, all three co-founders maintained equal 33% ownership and remained bootstrapped with zero outside funding. They were 57% profitable on $16.9M revenue, reinvesting heavily into new products—their newest, Batch Dialer, crossed $100K MRR shortly after launch in December. With such strong unit economics and continued affiliate growth, they projected a $60-90M company valuation and envisioned scaling to a billion-dollar brand within five years.