Missouri Star Quilt Companyby Tom
Missouri Star Quilt Company is a bootstrapped e-commerce business that grew from zero to over $100M in annual revenue in 12 years by targeting the underserved 45-70 year old quilting demographic. Founded by Tom and his mom in 2009, the company pioneered accessible quilting tutorials on YouTube and built community through forum engagement, eventually expanding into owning two towns (Hamilton and Kingston, Missouri) as physical brand experiences. The company is now 400+ employees, 90% online revenue, and valued at potentially $1B with 20% EBITDA margins.
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