E-commerce Startups

Shoes of Prey is an e-commerce platform where women design their own custom shoes, founded in 2009 by three ex-lawyers (Jodi Fox, Michael Fox, and Mike Knapp). The company broke even in two months, reached multimillion-dollar revenue in under two years, and has grown to a global enterprise with over 6 million shoe designs, retail partnerships with David Jones and Nordstrom, and $24.6M in funding. 75% of traffic comes from word-of-mouth, with an average order value of $220 and team size of 220+ employees.

Survival Frog is an e-commerce company in the survival and preparedness market that evolved from an info product business. Founded in 2009, it achieved massive success with a survival info product called "37 Things Sold Out After Crisis" that generated $20 million in revenue over 2-3 years through paid email marketing. The company transitioned to 100% physical product sales and achieved $4.7 million in annual revenue in 2015 with approximately $500,000 in net profit, growing 27% year-over-year.