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SmartSweets

by Tara BoschLaunched 2015via How I Built This
Otherotherown-pain
Growthother

Tara Bosch dropped out of college at 21 and started SmartSweets from her grandmother's basement with a gummy bear mold and a perfected sugar-free candy recipe. In just five years, she grew the brand to become a top seller of low-sugar candies and sold the company for $360 million in 2020.

Why They Built It

Tara created SmartSweets to revolutionize the candy aisle by producing high-quality, low-sugar candies using a perfected sugar-free candy recipe.

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