How Startups Grow with product led growth

Hugo is a connected meeting notes platform that helps teams centralize, search, and act on meeting insights. Started as a mobile app for meeting preparation, the founders pivoted after discovering their internal Slack plugin for sharing meeting notes was far more valuable. Using product-led growth, content marketing, and strategic partnerships with companies like Zoom and Atlassian, Hugo grew to thousands of active users with a freemium model (free for teams under 40 people, $399/month for larger teams).