How Startups Grow with account based marketing

Exacaster is a $7M+ ARR bootstrapped SaaS company based in Lithuania serving telcos globally. After 18 months of failed cold outreach and zero closed deals, founder Egidijus Pilypas pivoted to account-based marketing, building trust through a niche podcast, a collaboratively written industry book, and over-investing in enterprise sales pitches with 20-person teams. This transformation took them from zero conference meetings to 35 meetings in a single year.