How Startups Grow with speaking engagements

Sue Zimmerman built a multi-million dollar business selling online Instagram marketing courses and coaching services. Her flagship "Insta Results" course priced at $997 generated approximately $67,000 from 67 sales in one year, though total course revenue exceeded $300,000+ when including her lower-priced offerings. Her primary growth channels were speaking engagements, podcast interviews, and strategic email list building (4,900 subscribers from a single strategy guide funnel), focusing on relationship building before conversion.