Primal Kitchen
Mark Sisson launched Primal Kitchen, a Paleo-friendly condiment company built around an avocado-oil based mayonnaise recipe, expanding into ketchups and other products. Four years after launch, he sold the company to Kraft Heinz Corporation for $200 million, validating his product-market fit and brand positioning.
Mark Sisson developed a recipe for avocado-oil based mayonnaise and expanded into ketchups and other condiments, creating a Paleo-friendly condiment company.
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