Specialized Bicycle Components
Specialized Bicycle Components was founded by Mike Sinyard in the 1970s to sell high-quality bike parts and eventually became a pioneer in mass-producing mountain bikes. The company grew to tens of millions in revenue by the 1990s but faced near-bankruptcy after poor business decisions before recovering. Today, Specialized is an industry leader generating around $500 million in annual sales.
To sell high-quality bike parts and eventually design and manufacture mass-produced mountain bikes.
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