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Ouidad

by Ouidad Wisevia How I Built This
Otherotherown-pain
Growthother

Ouidad Wise built a multi-million-dollar hair care brand based on her passion for curly hair, starting with a salon in New York City and expanding nationally. She ran the business for 40 years alongside her husband Peter before selling the brand in 2018, and now consults for others launching salons.

Why They Built It

Ouidad Wise turned her passion for curly hair into a business by opening a salon in New York City and then expanding into a national hair care brand.

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