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How 810 startups used other to grow. Here's what the data says about what they actually did.

810
Companies
$175k
Avg MRR
$2.5M
Top MRR
46%
$50k+ Hit Rate

Most Used Tools (176 companies)

Notion18 (10%)
TweetHunter14 (8%)
HypeFury14 (8%)
AudioPen14 (8%)
Descript14 (8%)
ConvertKit14 (8%)
Riverside.fm13 (7%)
HubSpot12 (7%)
Slack9 (5%)
LinkedIn9 (5%)
Twitter9 (5%)
Evernote8 (5%)
Stripe6 (3%)
YouTube6 (3%)
Mercury5 (3%)

How They Got Their First Customer

wife's dental practice (friends and family testing)1
public pitches and talks, accelerator exposure1
Services before products - made $60k in a week selling services1
Product Hunt launch for initial traffic, then YouTube influencer outreach campaign1
Influencer campaigns1
Direct sales to TGS (a grocery delivery startup in Egypt)1
Direct engagement - Curtis began by disputing a single review for his first client through a chance encounter1
Co-founder friend with whom Kevin pooled money to start acquiring businesses.1
Chance encounter with United Therapeutics founder Martine Rothblatt1
Business to Professor model - partnering with professors to get classes to use the tool1

Time to PMF

12 months2
under 8 months1
under 12 months1
around six months1
7 months1
60 days1
6 months1
5 weeks1
5 months1
4 months1

Top Companies by MRR (810)

Jolt

Jolt is a SaaS product started as a side hustle by a serial founder who previously sold their first small SaaS company. The founder is currently a full-time software engineer at CopyAI while developing Jolt.

SaaSothervia Nathan Latka Podcast
Onboard.io

Onboard.io is a B2B SaaS platform designed to streamline customer onboarding processes. Founded by a serial entrepreneur who previously founded, built, and sold Ambassador, the company focuses on helping businesses improve their customer onboarding experience.

SaaSothervia Nathan Latka Podcast
PreBuilt Marketing AIby Zachary Hedges

PreBuilt Marketing AI is an AI-powered SaaS platform launched in 2018 by Zachary Hedges, a serial entrepreneur with a background in marketing and previous SaaS success with MDC DOT. The platform automates social media marketing by writing content, building campaigns, and analyzing results using artificial intelligence. No specific traction metrics are provided in the source material.

SaaSothervia Nathan Latka Podcast
Granulateby Asaf

Granulate was co-founded by Asaf, a Talpiot program alumnus and former commander in the IDF's elite 8200 intelligence unit with experience leading 30+ researchers and engineers. The company aims to democratize performance optimization and eliminate performance loss through their SaaS platform.

SaaSothervia Nathan Latka Podcast
OSS Venturesby Not specified

OSS Ventures is a French SaaS startup founded by a former OECD economist to help industrial manufacturers digitalize their production sites. The founder brought experience from economics and previous startup ventures in Brazil to build solutions for the manufacturing sector.

SaaSothervia Nathan Latka Podcast
Subclout

Subclout is a SaaS platform enabling creators to monetize premium content through BitClout. The founder is a full-time strategy consultant with a software engineering background from health tech, demonstrating dual expertise in building and business.

SaaSothervia Nathan Latka Podcast
Mattress King

Mattress King is an established mattress retailer with $80M in annual revenue. The podcast episode discusses whether the company might launch a subscription model to complement its traditional retail business.

Otherothervia Nathan Latka Podcast
Attivo Groupby Len Reo

Attivo Group is an agency founded by Len Reo that specializes in ERP implementations and business process automation for manufacturing and distribution companies. The firm focuses on SAP Business One expertise and cloud hosting solutions as a national operation.

Agencyothervia Nathan Latka Podcast
Sulekhaby Satya Prabhakar

Sulekha is India's leading tech-AI platform for expert services, founded by Satya Prabhakar. The company grew from 2 employees to over 1,300 employees across 17 offices in India and the US, providing SME Service Providers with a mobile-SaaS solution to connect with matched prospects and gain market intelligence.

SaaSothersubscriptionvia Nathan Latka Podcast
WP-OK.it

WP-OK.it is a WordPress services agency founded by an Italy-based entrepreneur operating from The Netherlands. The company helps small businesses manage and maintain their WordPress sites.

Agencyothervia Nathan Latka Podcast
Premise Databy Maury Blackman

Premise Data is a San Francisco-based SaaS platform founded by Maury Blackman that helps high-impact institutions and companies track and understand ground truth data. The company operates a software platform focused on transparency and data comprehension for mission-driven organizations.

SaaSothervia Nathan Latka Podcast
Events.comby Not specified

Events.com is a marketplace platform for events, founded by the co-founder of Active.com (The Active Network), which achieved significant scale and was acquired by Vista for $1.05 billion before selling divisions including to Global Payments for $1.2 billion. The founder brings extensive experience in the events and active lifestyle space, having also founded ActiveEurope.com and served as chairman of Triathlete Magazine.

Marketplaceothervia Nathan Latka Podcast
Castocityby Tony

Castocity is a podcast monetization platform founded by Tony, an experienced growth strategist who has worked with 10,000+ small businesses and Fortune 500 companies including ADP, Ford, and AutoNation. The product aims to help podcast hosts and guests generate revenue by applying enterprise-level growth strategies to the podcasting space.

SaaSothervia Nathan Latka Podcast
FormPiper

FormPiper is a SaaS business built by a 20-year veteran in pet retail who identified problems in the retail space and built solutions. The founder brings deep domain expertise from operating 4 retail pet locations and founding complementary businesses in marketing and financing.

SaaSothervia Nathan Latka Podcast
Marketing Against the Grain

Marketing Against the Grain is a weekly podcast produced by HubSpot's CMO Kipp Bodnar and SVP of Marketing Kieran Flanagan. The show offers unfiltered marketing expertise and perspectives on current industry trends and business growth strategies.

Contentotherfreevia My First Million
Canaby David Friedberg

Cana is a hardware startup founded by David Friedberg that aims to 3D print drinks. The company was featured on the My First Million podcast where Friedberg discussed his background, learnings from Google founders, and his ambitious vision for the beverage industry.

Hardwareothervia My First Million
Deso (BitClout)by Nader Al-Naji

Deso is a social blockchain platform founded by Nader Al-Naji that enables users to have their own coins and creators to build value directly on-chain. The project explores the future of social media on the blockchain with related products like BitClout, CloutFeed, and PolyGram. This interview with podcast MFM discusses the vision and philosophy behind the social blockchain movement.

Otherothervia My First Million
VaynerXby Gary Vaynerchuk

This is a podcast episode transcript featuring Gary Vaynerchuk discussing VaynerX (his holding company), NFTs, VeeFriends, and VeeCon. The content is primarily conversational and lacks specific traction metrics or financial data about any startup product.

Otherothervia My First Million
Rally Rdby Jack Smith

Rally Rd is a collectible card investment platform that allows users to invest in and trade physical trading cards, including NBA moments and other collectibles. The company operates a marketplace for fractional ownership and lending against trading cards as collateral.

Marketplaceothervia My First Million
Hopingby Johnny Boufarhat

Hoping is a startup in the events industry that has scaled to unicorn status. The company operates as a fully remote team and is in a period of rapid expansion, hiring hundreds of people.

Otherothervia My First Million
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Other Growth Patterns