Bootstrapped Playbook

Groove is a help desk SaaS product founded in 2011 by Alex Turnbull that has grown to over 8,000 companies using the platform. The business was bootstrapped and has achieved over $500,000 in monthly recurring revenue. Andy Baldacci, a marketer at Groove, hosts The Early Stage Founder podcast.

Eric Zhang dropped out of school to launch a startup that gained traction in the open source community through Y Combinator, but eventually quit due to lack of a viable business model. He then joined Scalable Press, a bootstrapped business in a competitive industry, and helped grow it to over $100MM in revenue without substantial external funding.