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account based marketing Startups

1 case study with real revenue and traction data from account based marketing startups.

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Exacasterby Egidijus Pilypas

Exacaster is a $7M+ ARR bootstrapped SaaS company based in Lithuania serving telcos globally. After 18 months of failed cold outreach and zero closed deals, founder Egidijus Pilypas pivoted to account-based marketing, building trust through a niche podcast, a collaboratively written industry book, and over-investing in enterprise sales pitches with 20-person teams. This transformation took them from zero conference meetings to 35 meetings in a single year.

SaaSaccount-based-marketingvia The SaaS Podcast

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partnershipsseocontent-marketingcold-emailcommunityword-of-mouthotherproduct-hunt-launchpaid-adsenterprise-direct-salesviralproduct-led-growthplatform-parasiticaccount-based-marketingbootstrapped