← Pattern Analysis

Trade shows Playbook

How 1 startups used trade shows to grow. Here's what the data says about what they actually did.

1
Companies
$300k
Avg MRR
$300k
Top MRR
100%
$50k+ Hit Rate

Most Used Tools (1 companies)

Slack1 (100%)

Pricing Models

subscription1 (100%)

How They Got Their First Customer

Direct outreach and investor network leveraging; founders traveled on cheap train tickets to get meetings with prospects1

Top Companies by MRR (1)

Stilaby Franz Riedl

Stila is a content management system launched in 2012 that automates design and unifies content for e-commerce brands and retailers. Founded by Franz Riedl in Berlin, the company grew from a B2C community platform to a B2B SaaS product serving 100+ customers including Footlocker, Auto Group, and Thomas Sabo. With $300k MRR and having raised $4.5M, Stila has achieved strong growth (76% YoY) and positive unit economics with a <12 month payback period.

SaaStrade showssubscriptionvia Nathan Latka Podcast
$300k/mo

Other Growth Patterns

partnershipsseocontent-marketingcold-emailotherword-of-mouthproduct-hunt-launchpaid-adsenterprise-direct-salesviralproduct-led-growthplatform-parasiticaccount-based-marketingbootstrappedcommunityagency-to-productbootstrapped-organicsocial-mediaacquisitionsaffiliate-marketingdirect-salesmedia-partnershipsspeaking-engagementsproduct-launchinfluencer-marketingmedia-drivenmedia-coverage