← Pattern Analysis

Agency To Product Playbook

How 1 startups used agency to product to grow. Here's what the data says about what they actually did.

1
Companies
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Avg MRR
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Top MRR
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$50k+ Hit Rate

Pricing Models

subscription1 (100%)

Top Companies by MRR (1)

SegMetricsby Keith Perhac

SegMetrics is a SaaS analytics tool founded by Keith Perhac that provides marketing attribution and revenue tracking by showing users where their leads originate, customer behavior patterns, and marketing ROI. Keith transitioned from running a successful seven-figure marketing agency to focus full-time on SegMetrics after experiencing a growth plateau. The product fills a gap in the analytics and attribution market by offering clarity on marketing effectiveness.

SaaSagency-to-productsubscriptionvia Startups For the Rest of Us

Other Growth Patterns

partnershipsseocontent-marketingcold-emailotherword-of-mouthproduct-hunt-launchpaid-adsenterprise-direct-salesviralproduct-led-growthplatform-parasiticaccount-based-marketingbootstrappedcommunitybootstrapped-organicsocial-mediaacquisitionsaffiliate-marketingtrade showsdirect-salesmedia-partnershipsspeaking-engagementsproduct-launchinfluencer-marketingmedia-drivenmedia-coverage