Social Media Playbook
How 2 startups used social media to grow. Here's what the data says about what they actually did.
Most Used Tools (2 companies)
How They Got Their First Customer
Top Companies by MRR (2)
Monique Rodriguez transformed her hobby of making natural haircare products for textured hair into Mielle Organics, a global beauty brand. Starting with homegrown experiments posted on Instagram, she and her husband Melvin built the business through self-education via internet research, trade shows, and conferences, eventually creating a massive haircare and beauty brand.
Adaptive Realty is a boutique real estate private equity firm based in Los Angeles co-founded by Moses Kagan, managing approximately $200 million in assets under management. Moses has leveraged Twitter as a primary strategy for building relationships and generating investment deals, demonstrating the power of social media and content marketing in the real estate investment space.