← Pattern Analysis

Speaking Engagements Playbook

How 1 startups used speaking engagements to grow. Here's what the data says about what they actually did.

1
Companies
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Avg MRR
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Top MRR
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$50k+ Hit Rate

Most Used Tools (1 companies)

Leadpages1 (100%)
Wistia1 (100%)
OptimizePress1 (100%)
Bitly1 (100%)
Dropbox1 (100%)
iPhone Notes1 (100%)
Facebook Ads1 (100%)
Creative Live1 (100%)
Slideshare1 (100%)

Pricing Models

subscription1 (100%)

How They Got Their First Customer

Speaking engagements and stage presentations at conferences like Social Media Marketing World where attendees approached her after her talks1

Top Companies by MRR (1)

Boxer Rebellion / Sue Zimmerman's Instagram & Coaching Businessby Sue Zimmerman

Sue Zimmerman built a multi-million dollar business selling online Instagram marketing courses and coaching services. Her flagship "Insta Results" course priced at $997 generated approximately $67,000 from 67 sales in one year, though total course revenue exceeded $300,000+ when including her lower-priced offerings. Her primary growth channels were speaking engagements, podcast interviews, and strategic email list building (4,900 subscribers from a single strategy guide funnel), focusing on relationship building before conversion.

SaaSspeaking-engagementssubscriptionvia Nathan Latka Podcast

Other Growth Patterns

partnershipsseocontent-marketingcold-emailotherword-of-mouthproduct-hunt-launchpaid-adsenterprise-direct-salesviralproduct-led-growthplatform-parasiticaccount-based-marketingbootstrappedcommunityagency-to-productbootstrapped-organicsocial-mediaacquisitionsaffiliate-marketingtrade showsdirect-salesmedia-partnershipsproduct-launchinfluencer-marketingmedia-drivenmedia-coverage