Marketing Against the Grain

Hive Blockchain is a digital currency mining company founded by Harry Pochgranti that validates cryptocurrency transactions on blockchain networks, primarily Ethereum. The company went public on the TSX Venture Exchange in September 2017, raising $17 million on day one followed by additional equity raises totaling approximately $200 million Canadian by end of 2017. As of Q1 2018, Hive operates mining facilities in Iceland and Sweden with a $30 million annualized run rate revenue.

Collective raised $50M in funding to compete with HR and business management platforms like Rippling and ZenBusiness. The company has achieved approximately $1M MRR, indicating strong product-market fit and growth trajectory in the HR/business operations space.

Event SaaS is a SaaS platform that has achieved significant growth, reaching $6M in annual recurring revenue with 100% year-over-year growth. The company raised $28M in funding at a $128M valuation, demonstrating strong market traction and investor confidence.

Ramon Van Meer bootstrapped Soap Hub, a daily soap opera news and recap website, with no coding skills, no writing ability, and zero passion for soap operas. By testing 10+ Facebook fan pages and identifying exceptional engagement in the soap niche, he built a content empire spending under $1,000 on initial paid traffic. The site grew to $400-500K monthly revenue with minimal overhead before selling for $8.75M in cash after 3 years, demonstrating that operator skill and traffic arbitrage matter far more than founder passion or technical skills.

An investor database SaaS that serves 400 paying firms at $1k/month each, generating approximately $4.8M ARR. The company is bootstrapped and growing at 100% year-over-year, demonstrating strong product-market fit in the B2B data space.