Other Playbook
How 755 startups used other to grow. Here's what the data says about what they actually did.
Most Used Tools (173 companies)
Pricing Models
How They Got Their First Customer
Time to PMF
Top Companies by MRR (755)
A blockchain-focused document signing solution that reached $30k MRR within 6 months of launch. The company scaled rapidly by targeting the blockchain industry's need for document authentication and signing infrastructure.
LimeChat achieved $30k MRR within 12 months of launch, demonstrating strong product-market fit in their category. The company is now raising capital at a $20 million valuation, indicating significant investor confidence in their business model and growth trajectory.
A SaaS platform for launching AR (augmented reality) campaigns reached $25k MRR in under 8 months. The rapid traction suggests strong product-market fit in the growing AR marketing space.
They Track is a SaaS platform that monitors and manages cloud spending for enterprises, currently tracking $15M in cloud spend across their customer base. The company has achieved $17k MRR ($204k ARR) and is actively planning their scaling strategy.
Found Tech is a SaaS startup that grew from $0 to $180,000 ARR in under 12 months. The founder found their co-founder on Upwork and built the product with this distributed team, demonstrating rapid growth and successful founder collaboration despite remote hiring.
MessageDesk is a SaaS platform that reached $15k MRR as of the podcast recording date. The company was targeting a $2M seed round in early 2022, indicating significant growth trajectory and investor interest.
Hirize is a SaaS product that achieved $14k MRR within 60 days of launch. Limited details are available from the provided source title, which appears to be from a podcast episode discussing their rapid growth trajectory.
Her Devs is an employee care SaaS platform operating out of bomb shelters in Ukraine during wartime. The company has achieved $150k ARR ($12.5k MRR) by focusing on supporting development teams with employee wellness and care services despite extraordinary operational challenges.
Airtory is an ad creation and management tool that has achieved profitability. The company reported $120k in monthly revenue, indicating strong product-market fit and successful customer acquisition.
Andrey Azimov launched Sheet2Site, a tool that creates websites from spreadsheets, as part of his "Hardcore Year" challenge after moving to Bali with only $3K runway. Through multiple projects launched during this period, he grew the business to $10K MRR. The company represents a bootstrapped, scrappy approach to product building with minimal initial capital.
Bannerbear is a SaaS product founded by Jon (yongfook) that reached $10K MRR, a milestone he shared in a viral broetry post. He is now growing the company toward a $1M ARR target.
A camera analytics SaaS startup has reached $6k MRR and raised $1.5M in funding at a $4M valuation. The company provides analytics solutions for camera-based data, though specific details about their product, market, and growth channels are not disclosed in the title alone.
Breaks is a bug reporting tool that has achieved $4,800 MRR with 600 customers. The company recently raised $1.5M in funding at a $6M valuation, indicating strong investor confidence and market traction.
A carbon emissions tracking SaaS built with a $20k investment and completed in just 5 weeks. The founder now has 10 paying customers each paying $400/month, generating $4,800 MRR ($57,600 ARR).
Subscribe is a vehicle subscription marketplace launched in November 2020 that allows car owners to list vehicles for weekly or monthly rentals while Subscribe manages pricing, maintenance, and customer experience. Currently operating in Toronto with 30 cars across 10 owners and 20 renters in April, generating approximately $2,000 in monthly revenue. The platform takes a 20-30% commission on transactions and offers insurance coverage, with plans to diversify revenue through additional asset utilization opportunities.
Don Pottinger joined Kevy as a developer in 2014, rapidly advancing to CTO within 6 months. After the CEO departed and the company had $0 MRR, he acquired the company for $1 and ran it as a lifestyle business before eventually selling it for a significant sum.
101 Studios was an edutainment startup that created video games to teach medical students, with their flagship game Antibody being a Pokemon-style game where players fought germs and bacteria. Despite professors liking the concept, they wanted highly customized solutions for their specific classes, making the business model unscalable. The startup failed to achieve product-market fit and pivoted to League of Fighters after 6 months.
140 Canvas was a failed startup that allowed users to create custom fake tweets and purchase them as canvas prints for £30. Despite getting 17,000 visitors from a successful YouTube influencer campaign, they only converted 20 sales, losing £145 total due to lack of market validation and a complicated user experience requiring customers to write their own tweets.
Bigfoot Capital, founded by Brian Parks in 2017, provides non-dilutive debt financing to B2B SaaS companies with $1M-$10M ARR. Parks drew on his experience as an investment banker and startup founder to identify a market gap in funding options. The firm has funded approximately 35 companies and recently raised $30 million for its own growth.
Rob Schall is a serial SaaS entrepreneur who sold his first real estate website company for $80M and his second vacation rental platform for $15M. He's now building CN, an AI-powered sales productivity platform that measures lead quality, seller attributes, and macro factors to help sales teams scale more effectively. The company has raised just over $2M and is targeting the trillion-dollar opportunity of AI applied to CRM systems.