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Other Playbook

How 755 startups used other to grow. Here's what the data says about what they actually did.

755
Companies
$175k
Avg MRR
$2.5M
Top MRR
46%
$50k+ Hit Rate

Most Used Tools (173 companies)

Notion18 (10%)
TweetHunter14 (8%)
HypeFury14 (8%)
AudioPen14 (8%)
Descript14 (8%)
ConvertKit14 (8%)
Riverside.fm13 (8%)
HubSpot12 (7%)
Slack9 (5%)
LinkedIn9 (5%)
Twitter9 (5%)
Evernote8 (5%)
Stripe6 (3%)
YouTube6 (3%)
Mercury5 (3%)

How They Got Their First Customer

wife's dental practice (friends and family testing)1
public pitches and talks, accelerator exposure1
Services before products - made $60k in a week selling services1
Product Hunt launch for initial traffic, then YouTube influencer outreach campaign1
Influencer campaigns1
Direct sales to TGS (a grocery delivery startup in Egypt)1
Direct engagement - Curtis began by disputing a single review for his first client through a chance encounter1
Co-founder friend with whom Kevin pooled money to start acquiring businesses.1
Chance encounter with United Therapeutics founder Martine Rothblatt1
Business to Professor model - partnering with professors to get classes to use the tool1

Time to PMF

12 months2
under 8 months1
under 12 months1
around six months1
7 months1
60 days1
6 months1
5 weeks1
5 months1
4 months1

Top Companies by MRR (755)

Hive Blockchainby Harry Pochgranti

Hive Blockchain is a digital currency mining company founded by Harry Pochgranti that validates cryptocurrency transactions on blockchain networks, primarily Ethereum. The company went public on the TSX Venture Exchange in September 2017, raising $17 million on day one followed by additional equity raises totaling approximately $200 million Canadian by end of 2017. As of Q1 2018, Hive operates mining facilities in Iceland and Sweden with a $30 million annualized run rate revenue.

Otherotherothervia Nathan Latka Podcast
$2.5M/mo
Collective

Collective raised $50M in funding to compete with HR and business management platforms like Rippling and ZenBusiness. The company has achieved approximately $1M MRR, indicating strong product-market fit and growth trajectory in the HR/business operations space.

SaaSothersubscriptionvia Nathan Latka Podcast
$1.0M/mo
Event SaaS

Event SaaS is a SaaS platform that has achieved significant growth, reaching $6M in annual recurring revenue with 100% year-over-year growth. The company raised $28M in funding at a $128M valuation, demonstrating strong market traction and investor confidence.

SaaSothervia Nathan Latka Podcast
$500k/mo
Investor Database

An investor database SaaS that serves 400 paying firms at $1k/month each, generating approximately $4.8M ARR. The company is bootstrapped and growing at 100% year-over-year, demonstrating strong product-market fit in the B2B data space.

SaaSothersubscriptionvia Nathan Latka Podcast
$400k/mo
SalesImpact

SalesImpact is a sales coaching platform that has achieved significant traction, reaching a $4.5M annual run rate. The company is in talks to raise $6M at an $80M valuation, indicating strong investor confidence in their business model and growth trajectory.

SaaSothersubscriptionvia Nathan Latka Podcast
$375k/mo
Pieter Levels' AI Startups Portfolioby Pieter Levels

Pieter Levels is a prolific indie hacker and entrepreneur running multiple AI startups that collectively generate $250,000 in monthly recurring revenue. Despite claiming "Indie Hacking is dead," Pieter exemplifies how the practice has evolved in the age of AI tools and platforms, discussing topics from dependency risks to preparing businesses for potential exits while maintaining a strong presence on social media.

Otherothervia The Bootstrapped Founder
$250k/mo
Unknown - Equipment Rental Platform

A marketplace platform connecting construction companies with equipment rental opportunities, enabling them to monetize idle equipment between jobs. The founder has grown the business to $100k/mo in revenue, demonstrating strong product-market fit in the construction equipment sector.

Marketplaceothervia Nathan Latka Podcast
$100k/mo
RippleWorx

RippleWorx is a SaaS platform that helps team leaders manage and track sentiment within their organizations. The company has grown to 50 customers and achieved over $100k/month in revenue, demonstrating strong product-market fit in the team management and employee engagement space.

SaaSothersubscriptionvia Nathan Latka Podcast
$100k/mo
Bot Building SaaS

A bot building SaaS platform has reached $1.2M ARR ($100k MRR) with a relatively lean capital raise of just $300k. The startup demonstrates efficient bootstrapping and sustainable growth in the automation/bot space.

SaaSothersubscriptionvia Nathan Latka Podcast
$100k/mo
Enact

Enact is a SaaS platform that helps solar panel firms manage their projects. The company has achieved significant traction with 100 solar panel firms paying $83k/month collectively to manage $1.5 billion in projects on the platform.

SaaSothersubscriptionvia Nathan Latka Podcast
$83k/mo
UrbanHireby Nathan Kamstra, Benson

UrbanHire is a recruitment SaaS platform founded in 2016 focused on bulk hiring for high-turnover industries like banking. Currently generating ~$70k MRR from 168 paying customers out of 3,600 total users, with 80% retention. The company is pivoting from pure SaaS to an insurance broker model with tech components, targeting Indonesian mid-market companies with integrated HRIS and benefits administration services.

SaaSothersubscriptionvia Nathan Latka Podcast
$70k/mo
UPlaunchby Matt Verlaque

Matt Verlaque left his job as a fireman to build UPlaunch with cofounder Jake. As a first-time founder with no coding experience, he learned to code while building the business and overcame an initial stagnant business model to achieve profitability. The company now generates over $65,000/month in revenue.

SaaSothervia Indie Hackers Podcast
$65k/mo
HIPAA Compliant ChatBot

A HIPAA-compliant chatbot solution that has achieved 400% year-over-year growth and reached $60k MRR with a $15M valuation. The product serves the healthcare industry by providing AI-powered conversational tools that meet strict regulatory requirements.

SaaSothersubscriptionvia Nathan Latka Podcast
$60k/mo
Windsor

Windsor is a bootstrapped SaaS company that has achieved $55k MRR ($660k ARR) and chose to turn down VC funding to maintain independence and control over their product direction.

SaaSothersubscriptionvia Nathan Latka Podcast
$55k/mo
Cannyby Sarah Hum

Canny is a bootstrapped SaaS product founded by Sarah Hum, who left her job at a big tech company to start her own venture. Rather than raising funding and staying in San Francisco, Sarah chose to bootstrap the company and travel the world while building. The company has grown to over $50k/month in revenue.

SaaSothervia Indie Hackers Podcast
$50k/mo
Libsyn

Libsyn is a podcast hosting platform that has been operating for 11+ years and is currently profitable. With over 29,000 paying podcasters hosting their shows on the platform, the company generates approximately $600,000 in annual revenue from subscription fees averaging $15-20 per customer monthly. Rob Walsh, Vice President of Podcaster Relations, shares industry insights about podcast downloads, iTunes algorithm mechanics, and advertising CPM rates ($30-50 range for shows with 5,000+ downloads per episode).

SaaSothersubscriptionvia Nathan Latka Podcast
$50k/mo
Venly

Venly is a blockchain-focused SaaS platform that grew from $5k to $40k MRR in the last 6 months. The company helps users leverage blockchain technology in their applications and services.

SaaSothersubscriptionvia Nathan Latka Podcast
$40k/mo
FlowChat

FlowChat reached $40k MRR in just 4 months using a single growth tactic. The exact tactic and product details are not specified in the available source text.

SaaSothervia Nathan Latka Podcast
$40k/mo
Twitter Tool

A Twitter-focused SaaS tool generating $35k MRR ($420k ARR) with reported profitability of $10k/month. The founder indicates they would accept a $1.8M cash acquisition offer.

SaaSothersubscriptionvia Nathan Latka Podcast
$35k/mo
Call Loopby Chris Brisson

Call Loop is a voice and text messaging platform founded in 2009 and soft-launched in 2011 by Chris Brisson and co-founders. The company operates on a usage-based model where customers buy credits in bulk or pay monthly depending on their use case. By 2015, Call Loop had generated $385,000 in top-line revenue and was on track to exceed $450,000 in 2016, serving 2,000-3,000 total customers and sending 300,000-400,000 text messages monthly.

SaaSotherusage-basedvia Nathan Latka Podcast
$33k/mo
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Other Growth Patterns