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Partnerships Playbook

How 198 startups used partnerships to grow. Here's what the data says about what they actually did.

198
Companies
$304k
Avg MRR
$5.0M
Top MRR
58%
$50k+ Hit Rate

Most Used Tools (141 companies)

Facebook Ads14 (10%)
LinkedIn13 (9%)
Slack12 (9%)
Google Ads8 (6%)
HostGator8 (6%)
HubSpot7 (5%)
Gmail6 (4%)
Salesforce6 (4%)
FreshBooks6 (4%)
Facebook5 (4%)
Twitter5 (4%)
Google Analytics5 (4%)
Salesforce App Exchange5 (4%)
Google AdWords5 (4%)
Asana5 (4%)

How They Got Their First Customer

referral from broker/acquaintance1
natural food stores1
Website sales following product launch1
Used their own product to get SOC 2 compliant before selling, giving instant credibility1
Uber - serendipitous meeting at TED conference afterparty in taxi cab, followed by transparency about arbitrage exploit in Uber's referral program1
Twitter and Reddit launches with email list from previous products1
Trump (parent company/corporate spin-off)1
Trade shows and newspaper industry conferences where Craig positioned Spingo as a solution for local media companies to own their local events coverage.1
Through partnerships with notaries who referred customers1
Tech Stars network introductions and connections from the accelerator program1

Time to PMF

2 years5
3 years4
1 year4
7 months2
6 years2
3 months2
approximately 6 months1
approximately 1 year1
Approximately 2.5 years of discovery and product development before market launch; 4 years in market at time of interview with 200+ customers1
9 months to initial launch; 12 months to validate market fit across multiple customers1

Top Companies by MRR (198)

Webliumby David Braun

Weblium is a bootstrapped SaaS platform founded by David Braun (who previously sold Template Monster for $100M in 2013) that subsidizes website creation for $400 and then charges $10/month for ongoing hosting, maintenance, and management. Launched in late 2017, it has grown to 3,250 paying customers generating $425k ARR with 0% churn so far, powered entirely by strategic partnerships with banks, incubators, and business registrars rather than paid advertising.

SaaSpartnershipssubscriptionvia Nathan Latka Podcast
$33k/mo
My8chqby Utkar Shkawatra

My8chq is an India-based marketplace connecting remote workers and hybrid companies with flexible workspace options through partners like WeWork and converted restaurant spaces. Launched in 2016 but nearly collapsed during COVID, the company rebounded after being acquired by real estate company Anarok in 2023, growing from 10k to 30k MRR within a year by processing 25,000 bookings monthly across India's top three cities.

Marketplacepartnershipsusage-basedvia Nathan Latka Podcast
$30k/mo
AnchorMyDataby Emre Coxeal

AnchorMyData, founded by MIT PhD Emre Coxeal, provides zero-trust data security that integrates protection at the file level, allowing secure data access from anywhere. After two years of development funded by a $1.5M pre-seed round, the company launched its POC program in 2021 and scaled to 33 customers and $30k MRR within a year, primarily through a partner-driven go-to-market model with MSPs and resellers earning 30-40% commissions in perpetuity.

SaaSpartnershipssubscriptionvia Nathan Latka Podcast
$30k/mo
Junior Explorersby Anarog Agrawal

Junior Explorers is an edtech social enterprise founded by Wall Street veteran Anarog Agrawal that combines physical mission kits with gamified virtual adventures to inspire kids about wildlife and nature conservation. Launched in December 2014, the company reached $30,000 MRR with over 5,000 global subscribers across 3 countries within 10 months, growing 40-50% month-over-month organically through institutional partnerships with zoos, aquariums, and conservation nonprofits.

SaaSpartnershipssubscriptionvia Nathan Latka Podcast
$30k/mo
Geekatooby Kevin Davis

Geekatoo was a nationwide tech support marketplace founded by Kevin Davis in 2010 after a frustrating Geek Squad experience. Starting with a bidding model, the company pivoted to fixed pricing and eventually built a network of over 7,000 providers nationwide, generating $275-300k MRR at the time of acquisition. Growth accelerated significantly after focusing on B2B partnerships with hardware manufacturers and real estate companies rather than direct consumer acquisition.

Marketplacepartnershipsusage-basedvia Nathan Latka Podcast
$28k/mo
WebBossby Kev

WebBoss is a no-code website and app builder launched in 2015 that positions itself as a true WordPress alternative. Operating primarily through referral partnerships with large enterprises like Reach PLC, the company generates approximately $20,000 MRR from around 200 SaaS customers with nearly nil churn, while supplementing revenue with custom services work. Though growth has been flat due to limited marketing budget and COVID-19 impacts, the company maintains strong retention and is exploring brand awareness through an AppSumo lifetime deal launch.

SaaSpartnershipssubscriptionvia Nathan Latka Podcast
$20k/mo
Shopinpalby Shuram Shubhamanian

Shopinpal, founded in 2014 by Shuram Shubhamanian, provides data migration and system integration services for small retailers moving to the cloud. The company operates on a hybrid model combining custom development fees (currently 70% of revenue, targeting under 20% by March) with recurring SaaS subscription revenue. With 153 paying customers spanning 1000+ locations globally, Shopinpal has grown to ~$20k MRR in pure SaaS revenue and expects to hit $1M ARR by July.

SaaSpartnershipshybridvia Nathan Latka Podcast
$20k/mo
Maestroby Justin Burns

Maestro is a SaaS platform that allows course creators to launch their courses in minutes, founded by Justin Burns in December 2017. The company reached $20k MRR with 200 customers paying ~$100/month within a year through a bootstrapped model, primarily leveraging 70% of customer acquisition via affiliate webinars with 30% perpetual commissions. Currently profitable with a small team of 6 and 5% monthly revenue churn, Justin is exploring raising capital and expanding into enterprise while maintaining focus on solving content creation challenges.

SaaSpartnershipssubscriptionvia Nathan Latka Podcast
$20k/mo
Outbound Creativeby Jake Jorgerman

Outbound Creative is a Denver-based agency founded by Jake Jorgerman in July 2015 that helps consulting firms and agencies win high-value clients through personalized outreach campaigns combining physical mail, email, and personalized video. The company charges monthly retainers of $2,000-$4,000 plus commission, currently generating $11,500 MRR from 5 retainer clients and aiming for $500,000 in annual revenue in 2016.

Agencypartnershipssubscriptionvia Nathan Latka Podcast
$12k/mo
SMDby Andres Tassi

SMD is a SaaS platform for managing multi-location businesses and franchises, born from the founders' own agency needs in 2016-2017. After a COVID-related pivot from restaurants/hotels to franchises in October 2020, they grew from $3,500 MRR to $10,000 MRR within months by partnering with major franchise organizations like QFA. With 98 total customers (68 monthly + 30 one-time lifetime), a 9-person team, and $50k raised at a $7M valuation, they're targeting $20k+ MRR by month-end.

SaaSpartnershipssubscriptionvia Nathan Latka Podcast
$10k/mo
MediaMesh.Techby Dana Valario

MediaMesh.Tech is a SaaS platform founded by Dana Valario that allows brands and influencers to host and monetize video content on their own websites rather than relying on social media platforms. Launched in August 2020, the company raised $250k in pre-seed funding and currently has one pilot customer (C-suite Networks) at a $120k ACV, with letters of intent for two more customers. The founders are pursuing a partnership-driven go-to-market strategy modeled after HubSpot, targeting agencies and enterprise customers.

SaaSpartnershipssubscriptionvia Nathan Latka Podcast
$10k/mo
Green Deckby Ayush Jain

Green Deck is a SaaS platform that helps online retailers and fashion brands implement dynamic pricing through real-time pricing recommendations and AI-driven insights. Founded in June 2017 by Ayush Jain and three co-founders after exiting a health tech startup, the company raised $120,000 from Tech Stars and SAP through the Berlin accelerator program. With 4 paying customers contributing ~$10,000/month in revenue, they focus on helping fashion retailers and e-commerce companies stay competitive by providing daily pricing recommendations while maintaining human control over final pricing decisions.

SaaSpartnershipssubscriptionvia Nathan Latka Podcast
$10k/mo
PrepDishby Allison Schaaf

PrepDish is a meal planning SaaS founded by Allison Schaaf, who pivoted from a time-intensive personal chef business to a scalable subscription model offering weekly downloadable meal plans. With 1,100 paying subscribers (60% annual, 40% monthly) generating approximately $10,000 MRR, the company grew primarily through influencer partnerships, most notably earning $25,000 in two days from a single 100 Days of Real Food collaboration. The business is highly seasonal with peaks in January and August.

SaaSpartnershipssubscriptionvia Nathan Latka Podcast
$10k/mo
Data Duopolyby Tanavi Ethanandan

Data Duopoly helps visitor attractions like theme parks, museums, and heritage sites understand visitor flow and increase revenue. Founded in October 2019 by Tanavi Ethanandan and Erin Morris, the team of six charges venues an annual SaaS fee (around £30,000 for medium-sized venues) and currently serves three paying customers including the National Trust Cornish TINCOs partnership. They raised a £250,000 seed round during COVID backed by the European Space Agency and angel investors, and are scaling through trade shows and partnerships.

SaaSpartnershipssubscriptionvia Nathan Latka Podcast
$9k/mo
Orgo Sby Max Bowermicer

Orgo S is an HR platform launched in February 2017 that digitizes recruitment, onboarding, offboarding, and holiday processes for high-growth startups. After operating in stealth until April 2018, they grew to $7,500/month MRR across 25 customers with zero churn by leveraging affiliate partnerships (15% ACV commission) and their founders' extensive networks, achieving a healthy 2-3 month payback period with ~$450-500 CAC.

SaaSpartnershipssubscriptionvia Nathan Latka Podcast
$8k/mo
Ringpinby John Stern

Ringpin, founded in 2016 by John Stern and Brian Levine, is a SaaS platform that enables physical businesses and locations to drive digital campaigns and experiences through QR codes and physical touchpoints. Originally built as an omni-channel contact center, the company pivoted during the pandemic to focus on bridging physical and digital worlds, currently serving 45 customers with under $5,000 MRR but pursuing enterprise partnerships through API integrations like Postal.io.

SaaSpartnershipssubscriptionvia Nathan Latka Podcast
$5k/mo
Loganicsby Adam Steele

Loganics is a 6-year-old SEO fulfillment agency founded by 28-year-old serial entrepreneur Adam Steele that builds citations and acquires backlinks for digital marketing agencies. Operating with minimal founder involvement through a team of 50+ people in the Philippines, the company generated approximately $500K in revenue in 2015 and was on track for $750K in 2016 with 3,000+ clients across 70 countries and nearly 250,000 citations built.

SaaSpartnershipssubscriptionvia Nathan Latka Podcast
$5k/mo
Ready Whenby Jesse Bade

Ready When is a Canadian estate planning and document management platform that helps individuals and families organize their end-of-life information and assets. Launched in November 2020 as a beta and with an MVP in spring 2021, the company has grown to over 1,000 customers with 700+ paying customers generating approximately $4,000/month in revenue through a B2B2C partnership model with notaries and legal professionals.

SaaSpartnershipssubscriptionvia Nathan Latka Podcast
$4k/mo
HighLevelby Sean Clark

Sean Clark sold his previous company, Invoice Share (an accounts receivable automation tool), for approximately $400,000-$500,000 and launched HighLevel six months ago to help marketing agencies close more leads through automation. The platform provides multi-channel lead nurturing (email, text, phone, voicemail), reviews management, appointment booking, and reputation management. With 10 agency customers paying $300/month each ($3,000 MRR), zero churn, and a bootstrap investment of $100,000, he's building a lean team of two and planning growth through affiliate partnerships with larger platforms.

SaaSpartnershipssubscriptionvia Nathan Latka Podcast
$3k/mo
Convano.deby Yannick Dickle

Convano.de is a B2B SaaS employee engagement platform spun out from Trump (a German manufacturing company) by three co-founders. The platform helps organizations celebrate successes and increase employee appreciation through integrated rituals, currently serving 5 paying customers at approximately $2,500 MRR ($30,000 ARR). The team is pursuing a $500K funding round at a $2.5M post-money valuation, aiming to triple revenue by December.

SaaSpartnershipssubscriptionvia Nathan Latka Podcast
$3k/mo
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