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Other Playbook

How 755 startups used other to grow. Here's what the data says about what they actually did.

755
Companies
$175k
Avg MRR
$2.5M
Top MRR
46%
$50k+ Hit Rate

Most Used Tools (173 companies)

Notion18 (10%)
TweetHunter14 (8%)
HypeFury14 (8%)
AudioPen14 (8%)
Descript14 (8%)
ConvertKit14 (8%)
Riverside.fm13 (8%)
HubSpot12 (7%)
Slack9 (5%)
LinkedIn9 (5%)
Twitter9 (5%)
Evernote8 (5%)
Stripe6 (3%)
YouTube6 (3%)
Mercury5 (3%)

How They Got Their First Customer

wife's dental practice (friends and family testing)1
public pitches and talks, accelerator exposure1
Services before products - made $60k in a week selling services1
Product Hunt launch for initial traffic, then YouTube influencer outreach campaign1
Influencer campaigns1
Direct sales to TGS (a grocery delivery startup in Egypt)1
Direct engagement - Curtis began by disputing a single review for his first client through a chance encounter1
Co-founder friend with whom Kevin pooled money to start acquiring businesses.1
Chance encounter with United Therapeutics founder Martine Rothblatt1
Business to Professor model - partnering with professors to get classes to use the tool1

Time to PMF

12 months2
under 8 months1
under 12 months1
around six months1
7 months1
60 days1
6 months1
5 weeks1
5 months1
4 months1

Top Companies by MRR (755)

SaaS Clubby Omer

SaaS Club is a membership and community platform for new and early-stage SaaS founders, founded by Omer. The company offers multiple tiers including SaaS Club Plus (membership and community), SaaS Club Launch (12-week group coaching program targeting $10K revenue milestone), and SaaS Club Accelerate (1:1 coaching). No specific traction metrics are provided in the source material.

Otherothersubscriptionvia The SaaS Podcast
SellHackby Ryan O'Donnell

SellHack is a SaaS platform founded by Ryan O'Donnell in 2014 that helps salespeople find targeted prospects, build email lists, and verify email addresses. Ryan's background includes experience on Wall Street as a broker and time at Yahoo after Right Media's acquisition, which informed the product's focus on sales prospecting challenges.

SaaSothervia The SaaS Podcast
Yeswareby Matthew Bellows

Yesware is a sales acceleration platform founded in 2011 that helps salespeople connect with prospects, track engagement, and close more deals. The company serves over 750,000 salespeople across enterprises like Adroll, Groupon, Salesforce, Twilio, and Yelp, and has raised over $35 million in funding.

SaaSothervia The SaaS Podcast
Socedoby Aseem Badshah

Socedo is a SaaS platform founded in 2012 by Aseem Badshah that helps sales teams generate relevant leads using social media data. The founder previously ran Uptown Treehouse, a digital marketing agency serving Fortune 500 brands, before transitioning to building this product. The company has raised $1.5 million in funding.

SaaSothervia The SaaS Podcast
CloudSpongeby Jay Gibb

CloudSponge is a SaaS product founded by Jay Gibb that helps businesses increase user acquisition through email referral forms. Rather than requiring users to manually type in email addresses, CloudSponge grants direct access to contact lists, streamlining the referral process. The product is used by companies like Lyft, Yelp, AirBnB, and Quora.

SaaSothervia The SaaS Podcast
Contactuallyby Zvi Band

Contactually is a CRM tool founded by Zvi Band in 2011 that helps users turn relationships into results. The company has grown into a multi-million dollar business with over 70 employees based in Washington DC, having raised over $12 million in funding to date.

SaaSothervia The SaaS Podcast
Lucepby Zal Dastur

Lucep is a sales acceleration tool co-founded by Zal Dastur that helps companies increase lead conversion rates and boost revenues by providing faster access to interested leads. The source material provides minimal traction details, focusing primarily on introducing the product and its core value proposition.

SaaSothervia The SaaS Podcast
Disqusby Daniel Ha

Disqus is a blog commenting platform co-founded by Daniel Ha and a co-founder in 2007 while they were undergraduates at UC. The founders dropped out shortly after to work on the business full-time.

SaaSothervia The SaaS Podcast
Jeremy Reeves (Sales Funnel Expert)by Jeremy Reeves

Jeremy Reeves is a sales funnel expert and agency owner who specializes in building strategic and automated online sales funnels to help clients generate more revenue. He has built a personal brand and service offering around sales funnel optimization, supported by various marketing and automation tools.

Agencyothervia The SaaS Podcast
Uncorked Studiosby Marcelino Alvarez

Uncorked Studios is a design and engineering firm co-founded by Marcelino Alvarez that builds connected products spanning digital, physical, and IoT domains. The company works on diverse projects from apps and websites to wearable devices and smart home technology.

Agencyothervia The SaaS Podcast
Sleeknoteby Mogens Møller

Sleeknote is a SaaS product founded by Mogens Møller that helps eCommerce sites increase email opt-ins without negatively impacting bounce rates or sales. The company appears to be focused on solving a specific pain point in the eCommerce email marketing space.

SaaSothersubscriptionvia The SaaS Podcast
Chalk.comby Ryan McKay-Fleming

Chalk.com is a SaaS product founded by Ryan McKay-Fleming that helps teachers with lesson planning, grading, assessment, and attendance. The source material is limited to a podcast episode reference with minimal details about traction or growth metrics.

SaaSothervia The SaaS Podcast
DWNLDby Alexandra Keating

DWNLD is a mobile app platform co-founded by Alexandra Keating that enables media companies, brands, and influencers to create beautiful, native mobile apps easily and affordably. The startup appears to be featured in a SaaS podcast interview, though specific traction metrics and growth details are not provided in the available source material.

SaaSothervia The SaaS Podcast
InspireBeats

InspireBeats is a fully managed sales and lead generation service for startups and agencies, headed by growth lead Alex Berman. The company focuses on helping early-stage businesses acquire customers through managed outreach and lead generation services.

Agencyothervia The SaaS Podcast
Definitive Homecare Solutionsby Stuart Crane

Definitive Homecare Solutions developed CPR+, a software product for the home infusion pharmacy industry. Stuart Crane founded the company and now works as an entrepreneur and advisor. Limited traction details are available from this source.

SaaSothervia The SaaS Podcast
Envatoby Collis Ta'eed

Envato is a network of creative marketplaces founded in 2006 by Collis Ta'eed, his wife, and best friend. The company operates multiple sites including Envato Market, Envato Studio, and Tuts+, serving millions of users for their creative projects. Bootstrapped since inception, Envato has grown into a major player in the creative economy space.

Marketplaceothervia The SaaS Podcast
PlaceFullby Ryan Hamlin

PlaceFull is an online marketplace founded in 2011 by Ryan Hamlin and George Webb that enables merchants to offer real-time booking of spaces, services, camps, and classes. The company has raised over $2.5M in funding to date.

Marketplaceothervia The SaaS Podcast
KISSmetricsby Hiten Shah

Hiten Shah co-founded KISSmetrics in 2008 with Neil Patel as an analytics platform for SaaS companies. The company has raised over $10M in funding and serves thousands of companies worldwide, establishing itself as a major player in the analytics space.

SaaSothervia The SaaS Podcast
Baydinby Aye Moah

Baydin is an email productivity SaaS founded in January 2010 by Aye Moah, best known for Boomerang for Gmail, a plugin that enables users to schedule emails, set reminders, and track email engagement. The company builds tools designed to improve email workflow and productivity for individual and business users.

SaaSothervia The SaaS Podcast
Visidomby Martin Novak

Visidom is a SaaS tool that records website visitor interactions and creates custom heatmaps to help website owners understand user behavior. The company was founded by Martin Novak, though specific traction metrics and growth details are not mentioned in this podcast episode snippet.

SaaSothervia The SaaS Podcast
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Other Growth Patterns