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Other Playbook

How 755 startups used other to grow. Here's what the data says about what they actually did.

755
Companies
$175k
Avg MRR
$2.5M
Top MRR
46%
$50k+ Hit Rate

Most Used Tools (173 companies)

Notion18 (10%)
TweetHunter14 (8%)
HypeFury14 (8%)
AudioPen14 (8%)
Descript14 (8%)
ConvertKit14 (8%)
Riverside.fm13 (8%)
HubSpot12 (7%)
Slack9 (5%)
LinkedIn9 (5%)
Twitter9 (5%)
Evernote8 (5%)
Stripe6 (3%)
YouTube6 (3%)
Mercury5 (3%)

How They Got Their First Customer

wife's dental practice (friends and family testing)1
public pitches and talks, accelerator exposure1
Services before products - made $60k in a week selling services1
Product Hunt launch for initial traffic, then YouTube influencer outreach campaign1
Influencer campaigns1
Direct sales to TGS (a grocery delivery startup in Egypt)1
Direct engagement - Curtis began by disputing a single review for his first client through a chance encounter1
Co-founder friend with whom Kevin pooled money to start acquiring businesses.1
Chance encounter with United Therapeutics founder Martine Rothblatt1
Business to Professor model - partnering with professors to get classes to use the tool1

Time to PMF

12 months2
under 8 months1
under 12 months1
around six months1
7 months1
60 days1
6 months1
5 weeks1
5 months1
4 months1

Top Companies by MRR (755)

Zinc.ioby Max Kolysh

Zinc.io is an ecommerce lab founded by MIT dropouts Max Kolysh and Doug that builds software products to help Amazon and eBay sellers. The company was born from a student conversation about solving problems for eBay sellers, leading both founders to leave college to pursue the venture.

SaaSothervia The SaaS Podcast
SolarListby Tyler Tringas

Tyler Tringas founded SolarList in 2011 as a venture-backed software startup while learning to code as a first-time, non-technical founder. He quit his job to pursue the venture. Tringas later became a General Partner at Earnest Capital, which provides early-stage funding for bootstrappers.

SaaSothervia The SaaS Podcast
Cienby Rob Kall

Cien is an AI-powered SaaS product co-founded by Rob Kall that helps sales teams improve data quality and productivity. The company appears to be in early stages with limited publicly available traction metrics in this source material.

SaaSothervia The SaaS Podcast
AgilOneby Omer Artun

AgilOne is a predictive marketing platform founded by Omer Artun that helps B2C brands understand and predict customer behavior. The platform enables marketers to deliver automated, personalized experiences across all customer touchpoints, both online and offline.

SaaSothervia The SaaS Podcast
Sertifiby John Stojka

Sertifi is a SaaS platform co-founded by John Stojka that enables companies to electronically sign contracts and collect payments quickly and easily. The source material is limited to a podcast show notes reference with no specific traction metrics or growth details provided.

SaaSothervia The SaaS Podcast
FE Internationalby Thomas Smale

FE International is an M&A firm founded by Thomas Smale that helps business owners sell their SaaS, e-commerce, and content businesses. The company focuses on maximizing sale outcomes for founders by improving business sellability metrics and valuations.

Agencyothervia The SaaS Podcast
Proofby Dave Rogenmoser

Proof is a SaaS product co-founded by Dave Rogenmoser that helps businesses build social proof and increase conversion rates by displaying recent customer activity on websites. The source material is limited to a podcast episode description and does not contain detailed traction metrics or growth information.

SaaSothervia The SaaS Podcast
MixMaxby Olof Mathe

MixMax is a Gmail productivity plugin co-founded by Olof Mathe, a former Google Gmail designer. The tool enables users to track emails, schedule meetings, create email templates, and schedule sends. Limited traction data is available in this podcast show notes excerpt.

Pluginothervia The SaaS Podcast
FullContactby Bart Lorang

FullContact is a SaaS product founded by Bart Lorang that helps users manage contacts and relationships by enriching partial contact information into complete profiles. The product automatically updates Google Contacts with data from social networks.

SaaSothervia The SaaS Podcast
Unbounceby Rick Perreault

Unbounce is a SaaS platform founded by Rick Perreault that enables users to build custom landing pages and optimize conversion rates to drive more leads and sales. The company appears to be an established player in the landing page builder space, though specific traction metrics are not provided in this source material.

SaaSothersubscriptionvia The SaaS Podcast
Bluetick.ioby Mike Taber

Bluetick.io is a SaaS product founded by Mike Taber that automates personalized follow-up email campaigns. The company was featured on the Startups for the Rest of Us podcast, indicating early-stage traction in the email automation space.

SaaSothervia The SaaS Podcast
Hustle Fundby Elizabeth Yin

Hustle Fund is a seed fund founded by Elizabeth Yin focused on investing in very early-stage startups. Elizabeth also co-founded Hustle Con, a conference for non-technical startup entrepreneurs, expanding her impact in the startup ecosystem.

Otherothervia The SaaS Podcast
Replicatedby Grant Miller

Replicated is a SaaS service founded by Grant Miller that enables companies to install and deploy SaaS applications behind their own firewall in corporate data centers or private clouds. The company addresses the enterprise deployment challenge for SaaS vendors serving security-conscious organizations.

SaaSothervia The SaaS Podcast
Trackinby Bruno Didier

Trackin is a Y Combinator-backed SaaS platform that helps restaurants manage their delivery operations by connecting managers, drivers, and customers. The company provides an online ordering system, manager dashboard, driver app, and real-time delivery tracking solution. Specific traction metrics and growth channels are not detailed in the available source material.

SaaSothervia The SaaS Podcast
Design Pickleby Russ Perry

Design Pickle is a productized SaaS service founded by Russ Perry that offers unlimited graphic design support on a flat monthly subscription basis. The company exemplifies the productized service model, turning variable design work into predictable recurring revenue. While specific traction metrics are not provided in this source material, the company's inclusion in John Warrilow's 'Built to Sell' book suggests it achieved notable success and scalability.

SaaSothersubscriptionvia The SaaS Podcast
RunRun.itby Antonio Carlos Soares

RunRun.it is a SaaS platform founded by Antonio Carlos Soares that helps teams manage tasks, projects, performance, and corporate communication. The company appears to be established but the provided source material contains only podcast show notes without specific traction metrics or growth details.

SaaSothervia The SaaS Podcast
Gleamby Stuart McKeown

Gleam is a growth platform founded by Stuart McKeown that helps businesses drive engagement through marketing apps focused on giveaways, rewards, and user feedback. The platform has grown to over 100 customers and integrates with popular business tools like Shopify, Mailchimp, and Zapier.

SaaSothervia The SaaS Podcast
Code Schoolby Gregg Pollack

Gregg Pollack founded Code School in 2011, an online learning platform for teaching programming and web design skills. He sold the business 5 years later for $36 million, establishing himself as a successful serial entrepreneur in the ed-tech space.

SaaSothervia The SaaS Podcast
Opternativeby Aaron Dallek

Opternative, founded in 2012 by serial entrepreneur Aaron Dallek, is an online service that enables users to get prescriptions for glasses or contacts by completing an eye exam on a computer or tablet, with prescriptions signed by licensed doctors. The company has raised $9.5 million in funding and operates as a telehealth SaaS platform disrupting the traditional optical retail model.

SaaSothervia The SaaS Podcast
Optimoveby Pini Yakuel

Optimove is a SaaS platform co-founded by Pini Yakuel that uses predictive customer modeling technology to help marketers understand customers and create personalized marketing campaigns. The company was featured in a podcast interview but limited details about its traction, founding story, or growth metrics are available in this source.

SaaSothersubscriptionvia The SaaS Podcast
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