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Other Playbook

How 785 startups used other to grow. Here's what the data says about what they actually did.

785
Companies
$175k
Avg MRR
$2.5M
Top MRR
46%
$50k+ Hit Rate

Most Used Tools (176 companies)

Notion18 (10%)
TweetHunter14 (8%)
HypeFury14 (8%)
AudioPen14 (8%)
Descript14 (8%)
ConvertKit14 (8%)
Riverside.fm13 (7%)
HubSpot12 (7%)
Slack9 (5%)
LinkedIn9 (5%)
Twitter9 (5%)
Evernote8 (5%)
Stripe6 (3%)
YouTube6 (3%)
Mercury5 (3%)

How They Got Their First Customer

wife's dental practice (friends and family testing)1
public pitches and talks, accelerator exposure1
Services before products - made $60k in a week selling services1
Product Hunt launch for initial traffic, then YouTube influencer outreach campaign1
Influencer campaigns1
Direct sales to TGS (a grocery delivery startup in Egypt)1
Direct engagement - Curtis began by disputing a single review for his first client through a chance encounter1
Co-founder friend with whom Kevin pooled money to start acquiring businesses.1
Chance encounter with United Therapeutics founder Martine Rothblatt1
Business to Professor model - partnering with professors to get classes to use the tool1

Time to PMF

12 months2
under 8 months1
under 12 months1
around six months1
7 months1
60 days1
6 months1
5 weeks1
5 months1
4 months1

Top Companies by MRR (785)

Seva

Seva is a SaaS platform that helps communities and organizations manage volunteers. The company has raised $1.5M in funding and has achieved $6M in ARR, indicating strong market traction in the volunteer management space.

SaaSothersubscriptionvia Nathan Latka Podcast
Testbox

Testbox is a SaaS platform that enables software vendors to let potential customers try their products without requiring sales calls. The company raised $2.7M in funding at a $12M post-money valuation, demonstrating investor confidence in the market opportunity.

SaaSothervia Nathan Latka Podcast
FlockFreight

FlockFreight is a freight logistics platform that tripled its revenue to approximately $300m over the last 10 months. The company raised $215m at a $1.3b post-money valuation, demonstrating significant market traction and investor confidence in the logistics automation space.

SaaSothervia Nathan Latka Podcast
Recruiter.com

Recruiter.com is a public SaaS platform for recruitment that has achieved $20M ARR at a $40M market cap, making it one of the most undervalued public SaaS companies. The company operates a subscription-based model serving recruiters and hiring professionals.

SaaSothersubscriptionvia Nathan Latka Podcast
Zoom Teleprompter

Zoom Teleprompter is a SaaS tool designed to help sales professionals deliver polished pitches during Zoom calls by displaying teleprompter text on screen. The founder invested $8,000 in MVP development and achieved $1,000 in MRR within 30 days of launch.

SaaSothervia Nathan Latka Podcast
Lately

Lately is a SaaS platform that aims to break $1M in ARR. The company is currently raising capital at a $10M valuation.

SaaSothersubscriptionvia Nathan Latka Podcast
Quabbly

Quabbly is a SaaS platform that helps teams build internal applications. The company raised funding at a $4M valuation and has acquired its first 10 customers.

SaaSothervia Nathan Latka Podcast
Veem

Veem is a payment platform serving SMBs that had grown to 300,000 customers processing over $5 billion in 2021. The company leverages multiple product offerings to drive growth across its SMB customer base.

SaaSothervia Nathan Latka Podcast
SpirdTech

SpirdTech is a SaaS company that raised $4.5M in funding and achieved $2M+ in ARR before exiting. The company demonstrates a successful path to acquisition with solid revenue metrics.

SaaSothervia Nathan Latka Podcast
Agiloft

Agiloft is a SaaS platform whose founder projects a $50m run rate within the next 12-24 months. Limited details are available from the podcast title alone about the company's current traction, business model, or growth strategy.

SaaSothervia Nathan Latka Podcast
Car Software (unnamed in excerpt)

A founder who previously exited a CRM business has built car software that has achieved a $40M annual run rate. The company operates in the automotive software space and demonstrates significant traction from an experienced entrepreneur.

SaaSothersubscriptionvia Nathan Latka Podcast
SalesPanda

SalesPanda is a SaaS-based Partner Relationship Management (PRM) software designed to help businesses manage partner relationships. No traction data, financials, or detailed product information is available in the provided source material.

SaaSothersubscriptionvia Nathan Latka Podcast
Claap

Claap is a feature-rich alternative to Loom designed specifically for product managers to create and share product demonstrations. The company has raised $3 million on a $17.5 million post-money valuation, indicating significant investor confidence in the product management tools market.

SaaSothervia Nathan Latka Podcast
HR SaaS

An HR SaaS platform that helps teams give rewards to employees has reached $500k ARR. The company provides a solution for employee recognition and reward management.

SaaSothersubscriptionvia Nathan Latka Podcast
CustomerHub

CustomerHub is a SaaS product that was acquired by Keap for $1-2M in 2011, then bought back by its founders in 2018. The company has grown to $500k in ARR through its subscription-based model.

SaaSothersubscriptionvia Nathan Latka Podcast
Unknown - Gusto-related HR Tech ATS

A startup had built a $3M business in the HR tech space that was ultimately disrupted by Gusto's product offering. Rather than shut down, the founders pivoted to building an Applicant Tracking System (ATS), which has since grown to $7.8M ARR.

SaaSothersubscriptionvia Nathan Latka Podcast
CoverMe

CoverMe is a bootstrapped and profitable healthtech SaaS company using AI to help people find paying sources for healthcare bills in a real-time marketplace. The team has doubled along with revenue in each of the last four years, demonstrating consistent growth and strong product-market fit.

SaaSothervia Nathan Latka Podcast
VOOOZERby Albert

VOOOZER is an audio marketing solution founded by Albert, a problem-solving administrator focused on business and product development. The company was selected by Google for Startups as one of the most promising startups in Brazil in 2019.

SaaSothervia Nathan Latka Podcast
Ayoohby Ahmed Shalaby

Ayooh is a seafood ordering and delivery app founded by Ahmed Shalaby and launched in Alexandria, Egypt in January 2021. The startup targets the MENA region with a niche focus on seafood commerce. Limited traction data is publicly available, but the founder plans regional expansion.

Marketplaceothervia Nathan Latka Podcast
EstateSpaceby Jonathan B Fishbeck

EstateSpace is a SaaS platform founded by Jonathan B Fishbeck that streamlines lifestyle management and operations for maintaining high-value real properties. Built from the founder's direct experience running a design-build firm serving UHNW families and family offices, the platform addresses the operational complexity of estate property management.

SaaSothervia Nathan Latka Podcast
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Other Growth Patterns