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How 785 startups used other to grow. Here's what the data says about what they actually did.

785
Companies
$175k
Avg MRR
$2.5M
Top MRR
46%
$50k+ Hit Rate

Most Used Tools (176 companies)

Notion18 (10%)
TweetHunter14 (8%)
HypeFury14 (8%)
AudioPen14 (8%)
Descript14 (8%)
ConvertKit14 (8%)
Riverside.fm13 (7%)
HubSpot12 (7%)
Slack9 (5%)
LinkedIn9 (5%)
Twitter9 (5%)
Evernote8 (5%)
Stripe6 (3%)
YouTube6 (3%)
Mercury5 (3%)

How They Got Their First Customer

wife's dental practice (friends and family testing)1
public pitches and talks, accelerator exposure1
Services before products - made $60k in a week selling services1
Product Hunt launch for initial traffic, then YouTube influencer outreach campaign1
Influencer campaigns1
Direct sales to TGS (a grocery delivery startup in Egypt)1
Direct engagement - Curtis began by disputing a single review for his first client through a chance encounter1
Co-founder friend with whom Kevin pooled money to start acquiring businesses.1
Chance encounter with United Therapeutics founder Martine Rothblatt1
Business to Professor model - partnering with professors to get classes to use the tool1

Time to PMF

12 months2
under 8 months1
under 12 months1
around six months1
7 months1
60 days1
6 months1
5 weeks1
5 months1
4 months1

Top Companies by MRR (785)

Zeliot

Zeliot is a connected mobility platform designed for enterprises and OEMs. The source material is minimal and does not provide sufficient detail about traction, founding story, or growth metrics.

SaaSothervia Nathan Latka Podcast
Full Stack Permissions as a Service

Full Stack Permissions as a Service is a SaaS platform that has raised $6 million in fresh capital. The startup operates in the permissions and access control space, helping organizations manage user permissions across applications.

SaaSothervia Nathan Latka Podcast
[24]7.ai

[24]7.ai is a customer experience platform that helps businesses attract and retain customers through personalized, predictive interactions. The company focuses on enabling effortless customer experiences across the consumer journey. Limited information is available about specific traction metrics, funding, or growth channels.

SaaSothervia Nathan Latka Podcast
Pipelyne

Pipelyne is a SaaS platform designed to help home service companies double their inbound leads. The company focuses on solving the lead generation challenge that many service businesses face.

SaaSothervia Nathan Latka Podcast
Fig

Fig is a DevOps tool that raised $2.2M in 2020 and has grown to approximately 100,000 monthly active users. The podcast episode discusses the company's trajectory and future plans.

Toolothervia Nathan Latka Podcast
Ask Experts Anything Marketplace

Ask Experts Anything Marketplace is a two-sided marketplace connecting customers with experts. The platform has achieved significant scale with $1.5M in annual revenue, 20,000 paid experts, and 80 customers, backed by $5.5M in funding.

Marketplaceothervia Nathan Latka Podcast
AI Powered Internal Search Tool

An AI-powered internal search tool company achieved 200% growth and reached a $1M annual run rate with a $15M valuation by 2020. The company focused on helping organizations search and find information across their internal systems using artificial intelligence.

SaaSothersubscriptionvia Nathan Latka Podcast
Intranet SaaS (name not specified)

An established $30M B2B agency launched a SaaS product focused on building intranets for enterprise clients. The company has achieved $1M in ARR, leveraging its existing agency relationships and expertise to drive adoption of its intranet platform.

SaaSothervia Nathan Latka Podcast
Frame.io Whitelabel Competitor

A whitelabel competitor to Frame.io has achieved $1.2M in annual recurring revenue with a capital-efficient approach. The startup operates in the video review and collaboration space, positioning itself as an alternative to Frame.io's offering.

SaaSothersubscriptionvia Nathan Latka Podcast
Digits

Digits is a modern accounting software designed to replace QuickBooks. The company has raised $30M and spent 4 years building distribution infrastructure before their official launch.

SaaSothersubscriptionvia Nathan Latka Podcast
NJ Media

NJ Media is a digital media solution designed to help architects attract more clients. The company also mentions Sharpify, described as a simple and powerful CRM tool for small and medium-sized businesses.

SaaSothervia Nathan Latka Podcast
Incrmntal

Incrmntal is an advertising attribution platform that went from zero to $800k ARR in just 5 months. The company achieved 24 paying customers through rapid product-market fit and growth execution.

SaaSothervia Nathan Latka Podcast
Unknown - Not explicitly stated in title

A SaaS tool designed to help cities manage traveler activities, valued at $3.5M with $100k in annual recurring revenue. The product serves municipalities and tourism organizations.

SaaSothervia Nathan Latka Podcast
Cargamos

Cargamos is a last mile delivery platform operating in Mexico that has scaled to $12M in annual revenue. The company is currently raising $30M to expand its logistics network and operations.

Otherotherusage-basedvia Nathan Latka Podcast
Trunk.io

Trunk.io is a SaaS platform that helps developers code with practices inspired by Google's engineering standards. The company has raised $3.2 million in funding and has officially launched.

SaaSothervia Nathan Latka Podcast
Reclaim

Reclaim is a calendar scheduling tool compared to Calendly with 16,000 monthly active users experiencing 400% year-over-year growth. The startup has built a competitive alternative in the scheduling space, though limited details are available from the podcast episode title alone.

SaaSothervia Nathan Latka Podcast
Instant Sports Clips

Instant Sports Clips is a SaaS platform that experienced significant adversity during COVID, dropping to $0 revenue, but successfully recovered and grew to $1.3M in annual revenue. The company demonstrates resilience and business recovery through market adaptation.

SaaSothervia Nathan Latka Podcast
Jiva

Jiva raised a $1.3M seed round and is currently operating with a $50k monthly burn rate. The company is focused on converting proof-of-concept customers into paid accounts.

SaaSothervia Nathan Latka Podcast
Wunderkind

Wunderkind is a SaaS platform that has achieved significant scale, raising $100M+ at a $1B+ valuation and eyeing an IPO market entry in 2023. However, the provided source material is a podcast episode title only, containing no substantive details about the company's operations, traction metrics, or business model.

SaaSothervia Nathan Latka Podcast
Norby

Norby is a unified SMS and email communication platform that consolidates multiple messaging tools into a single solution. The company raised $4 million at a $20 million valuation, indicating significant investor confidence in the market opportunity.

SaaSothervia Nathan Latka Podcast
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