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Other Playbook

How 810 startups used other to grow. Here's what the data says about what they actually did.

810
Companies
$175k
Avg MRR
$2.5M
Top MRR
46%
$50k+ Hit Rate

Most Used Tools (176 companies)

Notion18 (10%)
TweetHunter14 (8%)
HypeFury14 (8%)
AudioPen14 (8%)
Descript14 (8%)
ConvertKit14 (8%)
Riverside.fm13 (7%)
HubSpot12 (7%)
Slack9 (5%)
LinkedIn9 (5%)
Twitter9 (5%)
Evernote8 (5%)
Stripe6 (3%)
YouTube6 (3%)
Mercury5 (3%)

How They Got Their First Customer

wife's dental practice (friends and family testing)1
public pitches and talks, accelerator exposure1
Services before products - made $60k in a week selling services1
Product Hunt launch for initial traffic, then YouTube influencer outreach campaign1
Influencer campaigns1
Direct sales to TGS (a grocery delivery startup in Egypt)1
Direct engagement - Curtis began by disputing a single review for his first client through a chance encounter1
Co-founder friend with whom Kevin pooled money to start acquiring businesses.1
Chance encounter with United Therapeutics founder Martine Rothblatt1
Business to Professor model - partnering with professors to get classes to use the tool1

Time to PMF

12 months2
under 8 months1
under 12 months1
around six months1
7 months1
60 days1
6 months1
5 weeks1
5 months1
4 months1

Top Companies by MRR (810)

Steve Maddenby Steve Madden

Insufficient source material provided. Only a podcast episode title 'Steve Madden: Steve Madden' was given without actual content or transcript.

Otherothervia How I Built This
Gift Wrap My Faceby Aryel Rivero, Vanessa Clavijo

Gift Wrap My Face is a custom gift wrapping business founded by Aryel Rivero and Vanessa Clavijo that designs and prints personalized gift wrap featuring the faces of people you love. The company appeared on Shark Tank in an episode that originally aired on April 24, 2017.

Otherothervia How I Built This
Panera Bread / Au Bon Painby Ron Shaich

The source material provided is only a reference to a podcast episode about Ron Shaich and Panera Bread/Au Bon Pain without any actual content or details from the episode itself. No specific traction metrics, business details, or narrative information can be extracted.

Otherothervia How I Built This
Dermalogicaby Jane Wurwand
Otherothervia How I Built This
Melissa & Dougby Melissa Bernstein, Doug Bernstein

Melissa & Doug is a toy and children's product company founded by Melissa and Doug Bernstein. The source provided is only a podcast episode title and date with no substantive content to extract traction metrics or business details.

Otherothervia How I Built This
Clif Barby Gary Erickson

Insufficient source material provided. Only a podcast episode title and participant name are given, with no actual content from the interview.

Otherothervia How I Built This
Patagoniaby Yvon Chouinard

This source is a reference to a podcast episode featuring Yvon Chouinard, founder of Patagonia, from 2016. Without access to the actual episode content, transcript, or detailed information about the company's founding, business model, or traction metrics, no substantive data can be extracted.

Otherothervia How I Built This
Gamers Giftby Dillon Hill

Gamers Gift is a virtual reality platform built by Dillon Hill to enable bed-bound and disabled patients to experience places and activities they otherwise cannot access. The company leverages VR technology to improve quality of life for patients with mobility constraints.

Otherothervia How I Built This
Black Entertainment Television (BET)by Robert Johnson

This source is a podcast episode title mentioning Black Entertainment Television and founder Robert Johnson, but contains no substantive content, metrics, or traction data to extract.

Otherothervia How I Built This
Zumbaby Beto Perez, Alberto Perlman
Otherothervia How I Built This
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Other Growth Patterns