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Other Playbook

How 755 startups used other to grow. Here's what the data says about what they actually did.

755
Companies
$175k
Avg MRR
$2.5M
Top MRR
46%
$50k+ Hit Rate

Most Used Tools (173 companies)

Notion18 (10%)
TweetHunter14 (8%)
HypeFury14 (8%)
AudioPen14 (8%)
Descript14 (8%)
ConvertKit14 (8%)
Riverside.fm13 (8%)
HubSpot12 (7%)
Slack9 (5%)
LinkedIn9 (5%)
Twitter9 (5%)
Evernote8 (5%)
Stripe6 (3%)
YouTube6 (3%)
Mercury5 (3%)

How They Got Their First Customer

wife's dental practice (friends and family testing)1
public pitches and talks, accelerator exposure1
Services before products - made $60k in a week selling services1
Product Hunt launch for initial traffic, then YouTube influencer outreach campaign1
Influencer campaigns1
Direct sales to TGS (a grocery delivery startup in Egypt)1
Direct engagement - Curtis began by disputing a single review for his first client through a chance encounter1
Co-founder friend with whom Kevin pooled money to start acquiring businesses.1
Chance encounter with United Therapeutics founder Martine Rothblatt1
Business to Professor model - partnering with professors to get classes to use the tool1

Time to PMF

12 months2
under 8 months1
under 12 months1
around six months1
7 months1
60 days1
6 months1
5 weeks1
5 months1
4 months1

Top Companies by MRR (755)

Movoby Jason Radisson

Movo is a mobile-first SaaS platform founded by Jason Radisson that helps large enterprises manage their frontline workforce more efficiently. While specific traction metrics are not provided in this source material, the company appears to be positioned in the enterprise workforce management space.

SaaSothervia The SaaS Podcast
PSPDFKitby Jonathan Rhyne

PSPDFKit is a software development kit (SDK) that enables developers to integrate advanced PDF functionalities into their applications. Co-founded by Jonathan Rhyne, the company solves a critical pain point for developers who need robust PDF handling capabilities without building from scratch.

SaaSothervia The SaaS Podcast
Vacation Trackerby Lav Crnobrnja

Vacation Tracker is a SaaS leave management product built by co-founder and CEO Lav Crnobrnja for small to medium businesses. The source material is limited and does not provide details about traction, revenue, or growth channels.

SaaSothervia The SaaS Podcast
lempireby Guillaume Moubeche

lempire is a suite of B2B growth products founded by Guillaume Moubeche, including lemlist, lemwarm, Taplio, Tweet Hunter, and lemcal. The company serves B2B businesses looking to scale their growth through multiple integrated tools.

SaaSothervia The SaaS Podcast
Common Paperby Jake Stein

Common Paper is a SaaS platform founded by Jake Stein that provides standardized contracts and contract management software for B2B software companies. The platform addresses the complexity and friction in contract negotiation processes for early-stage and growth-stage software firms.

SaaSothervia The SaaS Podcast
OnTheClockby Dean Mathews

OnTheClock is a time tracking software founded by Dean Mathews that helps small businesses manage their employees' hours. The company was featured on the SaaS Club podcast, indicating some level of traction in the small business software space, though specific metrics are not provided in this brief introduction.

SaaSothervia The SaaS Podcast
Prismaticby Michael Zuercher

Prismatic is an embedded integration platform founded by Michael Zuercher that enables SaaS companies to build integrations faster for their customers. The company appears to be positioned in the integration-as-a-service space, solving a critical pain point for SaaS providers.

SaaSothervia The SaaS Podcast
Planhatby Kaveh Rostampor

Planhat is a customer success platform founded by Kaveh Rostampor that helps businesses retain customers and grow revenue. The source material is minimal, containing only basic company information from a podcast show notes page.

SaaSothervia The SaaS Podcast
Yemboby Zach Rattner

Yembo is an AI-powered platform co-founded by Zach Rattner that enables virtual home surveys for the moving and insurance industries. The startup leverages artificial intelligence to streamline the survey process, reducing the need for in-person visits. Limited publicly available information exists about current traction metrics or growth channels.

SaaSothervia The SaaS Podcast
LeanDataby Evan Liang

LeanData is a SaaS platform founded by Evan Liang that helps revenue teams manage all go-to-market motions. The source material is limited to basic company description and podcast metadata, with no specific traction metrics or operational details provided.

SaaSothervia The SaaS Podcast
Workforce.comby Alex Ghiculescu

Workforce.com is an HR and workforce management software company co-founded by Alex Ghiculescu. The source material is limited to basic company information from a podcast appearance.

SaaSothervia The SaaS Podcast
Ethenaby Roxanne Petraeus

Ethena is a SaaS startup building modern compliance training software, co-founded and led by Roxanne Petraeus. The source material provides minimal detail about the company's traction, financials, or growth strategy.

SaaSothervia The SaaS Podcast
Vismeby Payman Taei

Visme is an all-in-one visual communication platform founded by Payman Taei, designed to empower non-design professionals to create professional designs. The source material is limited to a podcast introduction and does not provide detailed traction metrics or growth information.

SaaSothervia The SaaS Podcast
Superhumanby Rahul Vohra

Superhuman is a SaaS product founded by Rahul Vohra that delivers a blazingly fast email experience designed to help users save 3 hours or more per week. The source material is limited to a podcast show notes reference with minimal detail about the company's traction, revenue, or growth story.

SaaSothervia The SaaS Podcast
Outsetaby Geoff Roberts

Outseta is an all-in-one membership software platform built by co-founder Geoff Roberts to simplify the process of building SaaS products, membership sites, and online communities. The source material is limited to a podcast show notes description with no specific traction metrics, growth channels, or financial data provided.

SaaSothervia The SaaS Podcast
eWebinarby Melissa Kwan

eWebinar is a SaaS platform co-founded by Melissa Kwan that automates webinar delivery for sales demos, onboarding, and training. The company appears to be featured in the SaaS Club podcast, though specific traction metrics, revenue figures, and growth channels are not detailed in the provided source material.

SaaSothervia The SaaS Podcast
Matikby Nik Mijic

Matik is a SaaS product founded by Nik Mijic that automates the creation of personalized Google Slides and PowerPoint presentations using data-driven content. The product helps users save time on presentation creation by automating the data integration and personalization process.

SaaSothervia The SaaS Podcast
Alosantby April LaMon

Alosant is a mobile app platform built by CEO April LaMon for master-planned communities to create a centralized hub for residents and prospective homebuyers. The company helps communities consolidate resident engagement and information distribution into a single destination.

SaaSothervia The SaaS Podcast
MovitProby Jason Bergenske

MovitPro is a SaaS platform founded by Jason Bergenske designed to help moving and storage companies manage all operational aspects. The source material is limited to a podcast show note and does not contain details about traction, revenue, or growth metrics.

SaaSothervia The SaaS Podcast
Pianoby Trevor Kaufman

Piano is a SaaS platform led by CEO Trevor Kaufman that provides paywalls, personalization, and analytics solutions for hundreds of media companies and brands. The company serves enterprise-level customers in the media and publishing space.

SaaSothervia The SaaS Podcast
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Other Growth Patterns