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Community Playbook

How 84 startups used community to grow. Here's what the data says about what they actually did.

84
Companies
$48k
Avg MRR
$250k
Top MRR
29%
$50k+ Hit Rate

Most Used Tools (46 companies)

Twitter13 (28%)
Facebook9 (20%)
Notion7 (15%)
Slack7 (15%)
Riverside.fm5 (11%)
TweetHunter5 (11%)
HypeFury5 (11%)
AudioPen5 (11%)
Descript5 (11%)
ConvertKit5 (11%)
Instagram3 (7%)
Product Hunt3 (7%)
Facebook Groups3 (7%)
Trello3 (7%)
Acquire.com2 (4%)

How They Got Their First Customer

privacy communities including security conferences (DEF CON, LocoMocoSec), Ethereum conferences (DevConnect, NFT New York, NFT Miami), subreddits (r/privacy, r/privacy tools), and Discord/Telegram privacy channels1
direct outreach to indie hackers community1
community building1
Y Combinator network and angel investor donors (referred to as 'investor donors' or 'builders')1
Twitter audience and Product Hunt launch1
Their existing community, The Dynamite Circle, provided their initial customer base and audience advantage1
SEO forum sales thread (same day as launch)1
Product-led growth and developer community engagement through Discord and Slack1
Pre-sale to web designers and personal network1
Posted Google Sheets of trending products in Facebook drop shipping groups to drive initial customers, initially with a free plan before moving to trials and demos.1

Time to PMF

6 months2
1 year2
approximately 7 years from initial launch to subscription coaching validation1
8 months1
5 months1
4 years1
37 days1
3-5 years1
3 weeks to launch after YC acceptance1
2 months to build, 1 year until shutdown1

Top Companies by MRR (84)

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