Cold Email Playbook
How 105 startups used cold email to grow. Here's what the data says about what they actually did.
Most Used Tools (86 companies)
How They Got Their First Customer
Time to PMF
Top Categories
Top Companies by MRR (105)
GawkBox was a platform enabling fans to donate to content creators by playing mobile games funded by publishers. Founded by Christopher Brownridge, the startup raised $4.4M and reached 500k users with $1M+ in revenue in just 2-3 years, but ultimately failed due to poor unit economics, misaligned incentives between its three customer types, and a strategic pivot away from its core YouTube success toward unproven live-streaming markets.
Gymlisted was a membership management and payment processing platform for private gyms, built by Tom Zaragoza and a co-founder over 8 months of nights and weekends. Despite attempting multiple marketing strategies including cold email, social media outreach, and offering free 360 photography services, the startup failed to gain traction and achieved $0 in revenue, ultimately shutting down due to lack of market demand.
REPitchbook was a SaaS product that generated customizable management consulting presentations from real estate market data, priced at $1,500/month. Charlie built a prototype in 6 weeks using JavaScript, React, and SQL, and secured a pilot project with 4 agents through a family connection. The startup ultimately failed due to poor UI/UX and misaligned product features (agents wanted email marketing, not presentations), generating $0 in revenue despite positive initial feedback.
Twitch Highlights was a SaaS tool that automatically analyzed live Twitch streams and created short highlight videos of the most interesting moments, inspired by NBA highlight reels. Two Israeli developers quit their jobs and spent 8 months building sophisticated computer vision algorithms to detect game victories and viewer engagement spikes, but ultimately failed because they couldn't build an audience or find beta testers, running out of savings without acquiring any paying customers.
Uptrend was a B2B lead generation agency founded by Maverick Lim that sourced deals for M&A firms in the US. The business generated $15k+ in revenue with 3 clients at $2k retainer, but ultimately failed after 10 months due to poor timing (pre-COVID economic boom), weak branding, and inability to build the necessary databases of business owners. The failure taught Maverick critical lessons about domain naming, niche selection, and the importance of proof-of-concept validation.