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1346 case studies with real revenue and traction data from subscription startups.

1346
Case Studies
$103k
Avg MRR
$500k
Highest MRR
11
With Revenue Data
Crisp Video Groupby Michael Mogul

Crisp Video Group is a video production and marketing agency founded by Michael Mogul in 2012 that bridges the gap between video production and video marketing for national clients. Starting from $100K in their first partial year, the company has achieved over $1M in revenue by 2015 with 300% year-over-year growth in the last two years, operating with 15 full-time employees plus 25-30 national cinematographer contractors. Their success comes from working with both major brands (Coca-Cola, Verizon, Red Bull) and smaller businesses, delivering 80-100 projects monthly through systematized processes and a strong team structure.

Agencyword-of-mouthsubscriptionvia Nathan Latka Podcast
Carnivore Clubby Tim Ray

Carnivore Club is a subscription meat box service founded by serial entrepreneur Tim Ray in September 2013, launching via Indiegogo crowdfunding. By February 2016 (approximately 2.5 years after launch), the company was shipping over 5,500 boxes monthly and generated $1.3M in revenue in 2015, with projections of $2.2M for 2016. The company bootstrapped with $100K from Ray's previous exit and achieved profitability while maintaining 35% gross margins, primarily through podcast advertising to reach their core audience of down-to-earth, blue-collar customers.

SaaSproduct-led-growthsubscriptionvia Nathan Latka Podcast
DataNyzeby Ilya Semin

DataNyze is a B2B sales intelligence platform founded by Ilya Semin in 2012 (officially launched January 2014) that helps enterprise software sales teams prepare for calls and identify high-potential leads. Starting from $50,000 in first-year revenue with mostly word-of-mouth growth, the company raised $1.8M in July 2014 from investors including Mark Cuban and Google Ventures, and grew to $6M ARR by end of 2015 with a 7% month-over-month revenue growth rate and less than 1% monthly churn.

SaaSword-of-mouthsubscriptionvia Nathan Latka Podcast
$500k/mo
Bitfusionby Subu Ramat

Bitfusion is an enterprise SaaS company founded in January 2015 by three ex-Intel/Dell/Samsung engineers that pools idle compute resources in data centers to create supercomputer-level performance. After raising $1.5M in seed funding through Y Combinator's SAFE framework in April 2015, they launched their product in November 2015 and acquired 6 pilot customers and 2 signed contracts within 3 months by strategically targeting enterprises with short sales cycles. With 9 total employees and customers ranging from cloud service providers to Shell, they generate between $100k-$500k in annual revenue per customer.

SaaSenterprise-direct-salessubscriptionvia Nathan Latka Podcast
We Love Numbersby Finn Kelly

We Love Numbers is a SaaS-based bookkeeping and financial advisory platform founded by Finn Kelly in March 2015. After one year, the company grew to 50 paying customers with $50,000 MRR at an average price of $1,000/month, targeting food & beverage, tech, and professional services sectors. Planning to raise $750K on a $6M pre-money valuation to accelerate growth.

SaaSword-of-mouthsubscriptionvia Nathan Latka Podcast
$50k/mo
Your Social Voiceby Kim Barrett

Your Social Voice is a done-for-you digital marketing agency founded by Kim Barrett that grew from near-zero to $450k in revenue in 2015 and is on track for $110k MRR by October 2016. The agency uses Facebook lead generation and content retargeting to drive leads for clients through tiered service packages ranging from $4,400 to $11k AUD monthly. With a 80% month-to-month retention rate and 25 active clients, Kim scaled the business using owned Facebook lead gen, two full-time salespeople on commission, and a distributed team across Perth, Philippines, and Africa.

Agencypaid-adssubscriptionvia Nathan Latka Podcast
$100k/mo
Geek Powered Studiosby Guillermo Ortiz

Geek Powered Studios is a full-service digital marketing agency founded by Guillermo Ortiz in May 2012, operating on a unique model of taking only one client per industry to position themselves as strategic partners. By February 2016, the agency had grown to 55 clients generating approximately $115,000 in monthly revenue ($1.38M ARR), with exceptional client retention rates. The agency offers comprehensive services including SEO, PPC, Facebook ads, landing page design, and web development, with a focus on honest communication and long-term client relationships.

Agencyword-of-mouthsubscriptionvia Nathan Latka Podcast
$115k/mo
Screw the Nine to Fiveby Jill Stanton

Screw the Nine to Five is a membership-based education platform co-founded by Jill and Josh Stanton in April 2013 that teaches entrepreneurs how to scale their online businesses through community, sales funnels, and strategic marketing. As of March 2016, they had 361 paying members at $69/month (plus $169 join fee) generating approximately $31k MRR, with an additional $6,107 in monthly revenue from introductory tripwire offers. They deliberately shut down their podcast (which had reached 32,000 downloads per month) to focus on higher-converting content marketing channels like blog posts and lead magnets, demonstrating disciplined prioritization of growth levers.

SaaScontent-marketingsubscriptionvia Nathan Latka Podcast
$31k/mo
Selectby Carlo Cisco

Select is a premium membership community founded by Carlo Cisco that provides access to exclusive events, savings, and perks at thousands of premier partner locations globally. Launched around 2013, the company charges $250/year per member and reached just over 9,000 paying members by March 2016, generating approximately $700,000 in 2015 revenue with a 75% annual retention rate. The company was projecting $2.5-3 million in revenue for 2016, demonstrating strong year-over-year growth.

Membershipword-of-mouthsubscriptionvia Nathan Latka Podcast
Alpha Rankby Brian Lay

Alpha Rank is a data science SaaS company founded by 26-year-old Brian Lay that uses time-series analysis to infer network structures and identify influential customers for brands. Drawing from his background in epidemiology and observations of human behavior patterns, Brian created a tool that scores customer influence and predicts network lifetime value. As of 2016, the company had raised $500,000 from angels and VCs, was in private beta doing free case studies, and remained pre-revenue while building out the technology with a team of seven engineers.

SaaSothersubscriptionvia Nathan Latka Podcast
Bridgecrest Medicalby Nathan Clair

Bridgecrest Medical is a B2B SaaS company founded by 25-year-old Nathan Clair that uses wearable technology and IoT analytics to predict worker fatigue and prevent accidents at heavy industry sites like mining, trucking, and oil and gas operations. Launched in late 2015 after raising $1.3M, the company has grown to 10-20 employees with 10-20 enterprise customers paying five to six figure annual contracts with zero churn. The business demonstrates strong product-market fit with multi-year contract commitments and partnerships with industry majors like Barrick Gold.

SaaSenterprise-direct-salessubscriptionvia Nathan Latka Podcast
TWT Groupby Sean Freeman

TWT Group is a managed IT services agency founded by Sean Freeman in 2011 that provides IT solutions to small and medium businesses (10-100 employees) across Western Canada. Starting from $75K in first-year revenue, the company grew to $2M in 2015 with a 30% net margin and $200K monthly revenue, driven almost entirely by referrals from existing clients. With 10 employees serving 150 clients, Freeman maintains a lean, process-driven operation focused on relationship-building and staying within their SMB niche.

Agencyword-of-mouthsubscriptionvia Nathan Latka Podcast
$200k/mo
Milligan Strategiesby Beth Milligan

Beth Milligan runs a virtual assistant and online business strategy agency, Milligan Strategies, serving women entrepreneurs and small business owners. She works with seven retainer clients billing $800-$1,200 monthly, using FreshBooks for time tracking and invoicing to streamline operations. Her business model focuses on helping clients reclaim time while she handles administrative tasks, and she's recently expanded into strategy workbooks for clients.

Agencyword-of-mouthsubscriptionvia Nathan Latka Podcast
$1k/mo
Magnificby Vincent Dignan

Vincent Dignan runs Magnific, a growth hacking and consulting agency that helps startups and companies get traffic and customers. He has a small number of high-value clients paying $5,000-$10,000 per month for personalized growth consulting, and is expanding his reach through a book called "The Growth Hacking Playbook" on Kickstarter, speaking engagements, and content marketing. His growth hacking talk was voted best workshop at South by Southwest, and he has established himself as a thought leader by teaching specific, actionable tactics for finding customers and driving traffic.

Agencycontent-marketingsubscriptionvia Nathan Latka Podcast
$5k/mo
Web Fourby Kevin Getch

Web Four is a creative and digital marketing agency founded in 2009 by Kevin Getch that went from $30,000 in first-year revenue to $1.3 million in 2015 with consistent 30-50% year-over-year growth. The agency serves 50-70 customers with a mix of project-based web design ($10,000 average) and recurring retainer marketing services ($2,000-$5,000 monthly), operating with a team of 14 full-time employees based in Vancouver, Washington.

Agencyenterprise-direct-salessubscriptionvia Nathan Latka Podcast
The Tribe of Revolutionary Fucking Leadersby Kat Lotozo

Kat Lotozo built a seven-figure online business empire starting from a fitness blog in 2007, scaling to $80,000/month before pivoting to business coaching in 2012. She launched The Tribe membership in July 2015 with 24,000 email subscribers, and by March 2016 had 150+ paying members generating over $500,000 in revenue in just 8 months. Her growth is driven by prolific content creation (3-6 daily emails with 2,500+ word posts, 47+ self-published books, and 4-5 weekly podcast episodes) and word-of-mouth referrals, with total 2015 revenue exceeding $1 million.

SaaSword-of-mouthsubscriptionvia Nathan Latka Podcast
$30k/mo
Hubstaffby Dave Nevo

Hubstaff is a bootstrapped SaaS time tracking and activity monitoring platform launched in 2013 by Dave Nevo and his partner Jared. As of March 2016, the company had 2,600 paying customers with an average revenue per user of $34/month, had just crossed $88K MRR (approaching $1M ARR), and maintained a healthy 3.9% customer churn rate. Growth was driven primarily through content marketing (40K monthly blog views) and viral effects as contractors brought in their managers from other companies.

SaaScontent-marketingsubscriptionvia Nathan Latka Podcast
$88k/mo
Outbound Creativeby Jake Jorgerman

Outbound Creative is a Denver-based agency founded by Jake Jorgerman in July 2015 that helps consulting firms and agencies win high-value clients through personalized outreach campaigns combining physical mail, email, and personalized video. The company charges monthly retainers of $2,000-$4,000 plus commission, currently generating $11,500 MRR from 5 retainer clients and aiming for $500,000 in annual revenue in 2016.

Agencypartnershipssubscriptionvia Nathan Latka Podcast
$12k/mo
Blipperby Jess Butcher

Blipper is a mobile visual browser powered by computer vision and image recognition that enables brands and advertisers to create interactive augmented reality experiences with physical products. Founded in 2011 by Jess Butcher, the company has raised over $100 million in funding, grown to 300+ employees across 14 offices globally, and achieved 60 million app downloads by working directly with Fortune 500 brands like Pepsi, Coke, and Nestlé on campaigns with average deal sizes in the six figures. The company is transitioning from brand-specific interactive campaigns to a broader visual search platform that recognizes and provides information about any object in the real world.

SaaSenterprise-direct-salessubscriptionvia Nathan Latka Podcast
Tiger Propby Max Corsi

Tiger Prop is a residential real estate brokerage founded by Max Corsi that disrupts the traditional model by rebating 20% of commissions back to buyers and standardizing professional photography/videography for all listings. Launched 2.5 years before this interview with ~$200-250k first-year revenue, the company grew 100% year-over-year to $800k in 2015 with 25 agents, while also opening a co-working space with gallery and coffee shop at their downtown Boise headquarters.

Otherword-of-mouthsubscriptionvia Nathan Latka Podcast
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