Regan Hillier (Personal Brand/Coaching Business)

Regan Hillier recognized a gap in the market: people wanted to build personal brands and monetize their expertise online, but lacked the framework and guidance to do it. Rather than building a traditional software product, she leveraged her expertise in training, empowerment, and mindset coaching to create a digital education and coaching empire.

Regan started with multiple products across a spectrum of price points. Her membership site launched with weekly coaching videos priced at $97/month, focusing on success mindset and helping people overcome their limits and fears. She complemented this with online programs ranging from $20K, a three-day live mastermind in Bali priced at $10-11K, and premium one-on-one coaching at $10-30K per client. The key differentiator wasn't just content delivery—it was community and personalization. She built a Facebook group where members could interact, ask questions, and post results. She also invited members to request coaching topics, which she'd then address in her weekly training videos.

Regan's funnel was deliberately tiered. People typically entered through her low-end membership site, then graduated to mid-tier offerings like her online programs and mastermind events. High-ticket coaching clients came from her paid communities and referrals within those ecosystems. She didn't directly market the $30-50K coaching tier; instead, she'd post five-minute videos inside her paid communities describing what it's like to work with her one-on-one, the three-month initial commitment, her selective approach, and required mindset. Interested prospects would then reach out directly to apply.

By February 2016, Regan's diversified approach was generating $140K in monthly revenue with $128K profit. Her membership retention was exceptionally high—roughly 90% retention over six months—because she'd designed it around action and accountability, not just passive consumption. Members were required to watch weekly training, take action, and post results in the Facebook group. Her email list of 10,000 people (small but highly engaged) achieved a 45% open rate and 72% click-through rate because she sent 2-3 emails weekly with high-end content she wrote herself, plus videos. Revenue was distributed evenly: membership (~$20K), five-week program (~$20K), two-day event (~$10K), another program (~$20K), mastermind (~$20K), and personal coaching (~$50K). The personal coaching revenue came from just three clients—one paying $30K upfront for three months and two on $10K/month payment plans—demonstrating the power of high-touch, high-ticket sales.

At 26 years old, Regan had built a location-independent, fully online business doing over $140K per month by February 2016. She was actively involved in content creation and client selection, though her team handled day-to-day operations with tools like ClickFunnels and Stripe. Her vision was to continue working with clients over 12-month periods while scaling her content and community offerings, though she remained selective—she preferred a smaller, highly engaged audience to a large, passive one. Her long-term strategy was clear: use low-cost products to funnel people into her ecosystem, nurture them through community and education, and eventually convert high-intent individuals into premium coaching clients.