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How Startups Grow with paid ads, content marketing, seo

1 startup used paid ads, content marketing, seo to grow.

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Bordableby Jeb Banner

Bordable is a board management SaaS that centralizes communication, documents, meetings, and governance for nonprofit and for-profit boards. Founded in 2016 by Jeb Banner and co-founders after a client request, the product grew to $12M+ in funding, 2,000 customers in 40 countries, 50 employees, and multiple seven-figure ARR by focusing on the underserved nonprofit market, transitioning from product-led to sales-driven growth, and building proprietary features like Spotlight video conferencing and calendar-of-record functionality.

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