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paid ads, content marketing, seo Startups
1 case study with real revenue and traction data from paid ads, content marketing, seo startups.
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Bordableby Jeb Banner
Bordable is a board management SaaS that centralizes communication, documents, meetings, and governance for nonprofit and for-profit boards. Founded in 2016 by Jeb Banner and co-founders after a client request, the product grew to $12M+ in funding, 2,000 customers in 40 countries, 50 employees, and multiple seven-figure ARR by focusing on the underserved nonprofit market, transitioning from product-led to sales-driven growth, and building proprietary features like Spotlight video conferencing and calendar-of-record functionality.
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partnershipsseocontent-marketingcold-emailcommunityword-of-mouthotherproduct-hunt-launchpaid-adsword-of-mouth, partnerships, cold-emailoutboundword-of-mouth, content-marketing, seo, communityseo, content-marketing, word-of-mouthenterprise-direct-salespaid-ads, content-marketing, seoword-of-mouth, partnerships, vertical-focusedseo, word-of-mouth, platform-parasiticviral