How Startups Grow with word of mouth, content marketing, seo, community
1 startup used word of mouth, content marketing, seo, community to grow.
1
Case Studies
-
Avg MRR
-
Highest MRR
0
With Revenue
Case Studies (1)
Wingmanby Shruti Kapoor
Wingman is a conversation intelligence platform that helps sales teams improve performance through real-time coaching, call recording, and pipeline insights. Founded by Shruti Kapoor and two co-founders from Google, the company struggled initially with 40 cold outreach meetings yielding zero sales, but pivoted to an inbound strategy leveraging online communities and word-of-mouth. By focusing on low-friction features and customer advocacy, Wingman grew to over 300 customers and mid-seven-figure revenue before being acquired by Clary in 2022 at a 15-20x multiple.
Other Playbooks
partnershipsseocontent-marketingcold-emailcommunityword-of-mouthotherproduct-hunt-launchpaid-adsword-of-mouth, partnerships, cold-emailoutboundseo, content-marketing, word-of-mouthenterprise-direct-salespaid-ads, content-marketing, seoword-of-mouth, partnerships, vertical-focusedseo, word-of-mouth, platform-parasiticviral