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BrüMate

by Dylan JacobLaunched 2016-01via Starter Story
Hardwaremarket-gap

Dylan Jacob founded BrüMate in January 2016 as an insulated drinkware brand focused on the adult beverage community. The company has grown to $12M monthly revenue with innovative products like the Hopsulator TRiO beer koozie and Uncork'd Wine Glasses. Starting with just $5K, the business now employs 57 people and maintains a 59% gross margin.

Key Takeaways

  • Currently earning $12.0M/mo

Revenue

Current MRR$12.0M
Initial Investment$5k

Traction

Tech

Tools Used
ShopifyKlaviyoZendeskOkendoFacebookInstagramLinkedInSnapchatPinterestDropboxSlackGoogle WorkspacePayPalShopify PaymentsTransferWiseAmazon PaymentsGoogle AnalyticsFacebook AdsInstagram AdsBing AdsGoogle AdwordsGoogle AdSense

Why They Built It

To create a unique insulated drinkware brand with a sole focus on the adult beverage community.