Klaviyo Startups

CROSSNET is a four-way volleyball net company founded by Chris Meade and two childhood friends that grew from a late-night brainstorming session to a $300k/month business in less than two years. The team built the product by prototyping with Walmart nets, iterating with manufacturers for a year, and strategically distributing units to influencers who created engaging content. Their growth came from repurposing influencer videos into Facebook and Instagram ads while continuously optimizing their Shopify store with conversion tools like Privy, Klaviyo, Hotjar, and Carthook.

Mori is a direct-to-consumer baby essentials brand founded by Akin and Cam, former JP Morgan investment bankers. Launched in February 2016, the company pivoted from a subscription-only model to hybrid e-commerce with repeat purchases, achieving $150k in monthly revenue (annualized $1.8M) within its first full year and operating at a $2M run rate with a goal of $4M in 2017. The company's competitive advantage is exceptional customer repeat purchase rates—the average customer buys 4+ times—with 50% of monthly revenue coming from repeat customers, and recently closed a $2M equity round.