Google Analytics Startups
3 case studies with real revenue and traction data from google analytics startups.
Dylan Jacob founded BrüMate in January 2016 as an insulated drinkware brand focused on the adult beverage community. The company has grown to $12M monthly revenue with innovative products like the Hopsulator TRiO beer koozie and Uncork'd Wine Glasses. Starting with just $5K, the business now employs 57 people and maintains a 59% gross margin.
Kristin Hanes started The Wayward Home in June 2017 as a blog and podcast dedicated to helping people achieve alternative living dreams like van life and RVing. The content business now generates $20K per month in revenue with startup costs of only $50, serving readers who want freedom from traditional 9-5 life or affordable ways to explore and live.
ABBY was a documentation and evaluation service for A/B tests built by Andy Goldschmidt after seeing the need for better test documentation at Jimdo. Despite getting 100 sign-ups from a Product Hunt launch that brought 20k visitors, the product failed because users didn't understand its value and it required too much user education in a competitive market dominated by Google Analytics and Optimizely.