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Startups Making $10k - $50k/mo

228 startups with verified revenue in the $10k - $50k/mo range.

228
Case Studies
$23k
Avg MRR
$10k - $46k
Range

Case Studies (228)

Knapsackby Chris Straw

Knapsack is a SaaS platform that helps design and engineering teams collaborate on design systems by allowing them to reuse modular design patterns and components. Founded by Chris Straw and a co-founder in 2020 after their design systems agency (Basalt) collapsed during COVID, the company grew from $900/month to $40,000/month in under 12 months by pivoting from enterprise-focused sales to a product-led growth model with a $25/month entry point. They raised $2.3M at a $7.5M post-money valuation in January 2021 and currently serve 80 customers with a net dollar retention of 190%.

SaaSproduct-led-growthsubscriptionvia Nathan Latka Podcast
$40k/mo
Carrotby Aaron Carr

Carrot is a cloud-based employee recognition and rewards platform founded by Aaron Carr in 2018. Starting at 15K MRR in 2019 with mostly one large enterprise customer, the company has grown to 40K monthly net platform revenue with ~100 small-to-mid-market customers (50-200 employees) paying an average of $230/month for subscriptions, plus 3% take on employee reward purchases (digital gift cards). The bootstrapped team of six has achieved 109% net dollar retention and sub-15% annual churn through a combination of SaaS subscriptions and marketplace revenue.

SaaSproduct-led-growthsubscriptionvia Nathan Latka Podcast
$40k/mo
Flask Databy Danny Lieberman

Flask Data automates detection and response in virtual clinical trials, charging $500 per patient. Founded by Danny Lieberman, a solid state physicist and former medical device security consultant, the company grew from $287,000 in 2019 revenue to $320,000 in 2020 and now does $40,000 monthly recurring revenue (December 2020). The bootstrapped startup is pursuing a $2 million contract with a 20,000-patient trial and aims to break $1 million ARR in 2021.

SaaSword-of-mouthusage-basedvia Nathan Latka Podcast
$40k/mo
Workby Keegan Peterson

Work is a payroll and HR compliance SaaS platform serving cannabis businesses across 17 legal states. Founded by Keegan Peterson in 2015 after a friend's dispensary was dropped by traditional payroll providers, the company solves a critical gap: major payroll companies like Gusto and ADP cannot serve cannabis businesses due to banking restrictions. With over 200 companies and thousands of employees on the platform, Work is doing more than $40,000/month in ARR and has raised $3M from traditional VCs.

SaaSenterprise-direct-salessubscriptionvia Nathan Latka Podcast
$40k/mo
Pannaby Devin Tavona

Panna is an on-demand travel concierge service founded by 23-year-old Devin Tavona that handles flight, hotel, car, and restaurant bookings through a white-glove service model powered by AI-trained concierges. The company raised a $200K angel round and $1.3-1.35M seed round, and grew from zero to 5,000 beta users in 90 days almost entirely through referral and word-of-mouth marketing. With about half of beta users on paid plans at $25-$50/month ARPU, the company is approaching $40-50K in monthly recurring revenue.

SaaSword-of-mouthsubscriptionvia Nathan Latka Podcast
$40k/mo
Snap Wireby Chad Newellen

Snap Wire is a marketplace platform that disrupts traditional stock photography by allowing photographers to submit images directly to branded photo challenges/requests rather than relying on keyword searches. Founded by Chad Newellen in July 2014, the platform takes a 30% commission on direct sales (photographers keep 70%) and 50% on library sales through partners like Getty Images and Corbis. By July 2014, the company was selling approximately 600 photos per month at an average price of $800 per image, generating roughly $40k in monthly revenue.

Marketplacepartnershipstransactionvia Nathan Latka Podcast
$40k/mo
Oasisby Cormac

Oasis is a freemium water quality app founded by Cormac that aggregates free government water testing data and makes it easily accessible. The app started at $10k/month revenue and has grown to $40k/month ($480k ARR) by creating viral TikTok videos about water contaminants. Users pay $45-50/year for detailed reports and independent testing data, while the company earns affiliate revenue from water filter recommendations.

SaaSviralfreemiumvia My First Million
$40k/mo
Karma Botby Stas Kulesh

Karma Bot is a SaaS platform for remote team engagement that started as an internal tool at a New Zealand-based web development agency and evolved into a $40,000 MRR business. Founded by Stas Kulesh and co-founder David, the product gamifies team recognition through a point-based rewards system integrated with Slack, helping distributed teams stay connected and celebrate wins together.

SaaSword-of-mouthsubscriptionvia Indie Hackers Podcast
$40k/mo
Rebaseby Peter Levels

Rebase is an immigration-as-a-service platform that helps remote workers and digital nomads establish residency in Portugal. Founded by Peter Levels, it went viral on Twitter when he shared a casual photo of building the landing page, generating thousands of sign-ups. The platform now serves approximately 9% of all people moving to Portugal annually, processing around 400-500 sign-ups per month with $30-50k MRR.

SaaSviralone-timevia Indie Hackers Podcast
$40k/mo
Stoneby Stef (Stefan Johnson)

Stone is a brand developing innovative trade and lifestyle products for the food and drinks industry, launched with a flagship notebook designed for chefs. Through a strategic gifting campaign targeting renowned chefs like Pierre Koffmann and Marcus Wareing, the company built organic word-of-mouth momentum that generated 3,000 emails before launch and hit a $30,000 Kickstarter target within 24 hours. The business has reached $40,000 in monthly revenue (18 months post-launch) by maintaining product quality, authentic chef endorsements, and high-production content collaborations.

Otherword-of-mouthone-timevia Failory
$40k/mo
Venly

Venly is a blockchain-focused SaaS platform that grew from $5k to $40k MRR in the last 6 months. The company helps users leverage blockchain technology in their applications and services.

SaaSothersubscriptionvia Nathan Latka Podcast
$40k/mo
FlowChat

FlowChat reached $40k MRR in just 4 months using a single growth tactic. The exact tactic and product details are not specified in the available source text.

SaaSothervia Nathan Latka Podcast
$40k/mo
Closet Toolsby Jordan O'Connor

Jordan O'Connor built Closet Tools, a SaaS product for selling more on Poshmark, while managing student loan debt and supporting his family. Through years of learning and skill development, he grew the business to $38,000/month as a solo founder. His focus on genuinely helping users succeed drove both product development and business growth.

SaaSproduct-led-growthvia Indie Hackers Podcast
$38k/mo
WP Elevationby Troy Dean

Troy Dean is a university dropout-turned-web developer who built two recurring revenue businesses: a $25k/month WordPress plugin called Video User Manuals (1,200 active subscribers at $24/month), and WP Elevation, a membership course for WordPress freelancers launching at $97/month that generated $500-600k in its first 12 months. He leveraged his existing plugin customer base and an email list of 27,000 to drive course sales through Facebook ads ($5k spent for 220 customers in one launch) and a scarcity-driven 7-day enrollment model, achieving a 98.5% retention rate among course members.

SaaSproduct-led-growthsubscriptionvia Nathan Latka Podcast
$38k/mo
Shopify Apps (Portfolio) - Primary: Wide Bundleby Matt DeSousa

Matt DeSousa built Wide Bundle, a Shopify app that allows merchants to create product bundles with combined discounts in a streamlined checkout experience. Starting in May 2020 as a solo founder, he grew the app from zero to $37,000 MRR (~$450k ARR) in 2.5 years by focusing on proper problem validation, data-driven optimization (raising conversion rates from 7% to 40% through cohort analysis), and reducing churn. The app now has nearly 3,000 paying customers at $15/month, with 95% of revenue coming from Wide Bundle alone.

SaaSproduct-led-growthsubscriptionvia Indie Hackers Podcast
$37k/mo
Wish Tenderby Dashel

Dashel built Wish Tender, a privacy-focused gift registry for adult content creators, after learning to code through a rigorous 365+ days of code challenge while living in a van. The product allows influencers and adult creators to share gift wishlists with fans while maintaining anonymity, taking a 10% cut. After initial slow traction in the first 2-3 months, the product gained momentum through word-of-mouth and viral sharing, reaching $26,000-$36,000 in monthly profit within the first year.

SaaSword-of-mouthsubscriptionvia Indie Hackers Podcast
$36k/mo
Chantico Technologyby Gina Sanchez

Chantico Technology is a SaaS platform founded by Gina Sanchez in late 2021 that uses recursive partitioning to help registered investment advisors (RIAs) forecast extreme portfolio outcomes and disaster scenarios. The company reached $35,000 MRR within its first year across 5 customers with 100 paid seats at $350/user/month, leveraging 10 years of IP development from Gina's prior consulting work. With $425,000 in pre-seed funding at a $5M valuation and a team of 8, Chantico is targeting $1-2M in revenue next year.

SaaSproduct-led-growthsubscriptionvia Nathan Latka Podcast
$35k/mo
Opslipsby Ayush

Opslips is a cloud management SaaS platform launched in December 2020 that helps organizations manage their cloud infrastructure and optimize costs. Founded by Ayush (27), the company landed its first customer (InShorts) in February 2020 through networking and has grown to 10 customers with an ARR of ~$420k ($35k MRR), roughly doubling year-over-year. They recently raised $500k in a pre-seed round from family, friends, and Indian investors while maintaining bootstrapped economics.

SaaSword-of-mouthusage-basedvia Nathan Latka Podcast
$35k/mo
Topdownby Samit

Topdown is an enterprise PRM (Partner Relationship Management) platform helping large organizations automate digital operations across channel ecosystems. Founded by a 2-decade enterprise veteran, the bootstrapped company grew from $250K ARR in December to $400K ARR, serving 8-10 large enterprise customers (including top 10 insurance and financial services companies) with contract values between $30K-$150K annually. They're expanding geographically and vertically while maintaining profitability with a lean 25-person team in New Delhi.

SaaSenterprise-direct-salessubscriptionvia Nathan Latka Podcast
$35k/mo
Smile Virtualby Brian Harris

Brian Harris built Smile Virtual, a video consultation platform for cosmetic dentists, after developing it for his own practice in 2016-2017. The software exploded with demand, and he launched commercially in early 2018. Today he serves 75 dentists paying $500/month each, generating $30-40k in monthly revenue while remaining profitable with just 2 full-time employees and an agency retainer, all bootstrapped with his own capital.

SaaSword-of-mouthsubscriptionvia Nathan Latka Podcast
$35k/mo
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