← All Idea Types

Own Pain Startups

1659 companies built from own pain. Founded to solve a problem the founder personally experienced.

1659
Companies
$364k
Avg MRR
$25.0M
Top MRR
481
With MRR Data

How They Grew

word of mouth426 (26%)
content marketing235 (14%)
enterprise direct sales147 (9%)
product led growth135 (8%)
partnerships130 (8%)
seo71 (4%)
cold email66 (4%)
product hunt launch58 (3%)

Pricing Models

subscription808 (49%)
freemium134 (8%)
one-time119 (7%)
usage-based80 (5%)
free38 (2%)
commission6 (0%)
commission-based2 (0%)
revenue-share1 (0%)
mixed1 (0%)
income-share-agreement1 (0%)
hybrid1 (0%)
consumption-based1 (0%)

Companies (1659)

Black in Fashion Councilby Lindsay

The Black in Fashion Council was co-founded by Lindsay, a former editor-in-chief of Teen Vogue and The Cut, during the pandemic. The organization addresses inequalities within the fashion industry. No financial metrics or detailed traction information is available from this source.

Otherothervia How I Built This
ProcessDrivenby Layla Pomper

ProcessDriven, founded by Layla Pomper, helps small bootstrapped teams build effective systems without applying big-company playbooks. The company focuses on systemization and automation for location-independent founders. Layla shares her approach to radical simplicity in systems, delegation, and modern AI/automation tools through content and community platforms.

SaaScontent-marketingvia Tropical MBA
Conversion Alchemyby Chris

Conversion Alchemy is a copywriting and conversion optimization service founded by Chris that helps agencies and businesses improve their messaging to convert prospects into customers. The company provides a five-step copy audit process and frameworks grounded in persuasion psychology, UX principles, and audience awareness. Chris has built the business through content marketing and coaching, sharing copywriting principles and case studies with an audience of entrepreneurs.

SaaScontent-marketingvia Tropical MBA
The Tropical MBA (TMBA)by Dan and Ian

The Tropical MBA is a podcast and newsletter founded by Dan and Ian that shares insights on entrepreneurship and wealth-building patterns observed from hundreds of coached entrepreneurs. The show distributes educational content through weekly episodes and exclusive resources, with notable past guests including Cal Newport, David Heinemeier Hansson, and Seth Godin.

Contentcontent-marketingfreevia Tropical MBA
My Body Tutorby Adam Gilbert

My Body Tutor is a 17-year-old health and wellness coaching agency founded by Adam Gilbert. The business has built a flawless reputation by obsessively focusing on getting clients results through personalized plans, accountability, and mindset coaching. Adam shares strategies on pricing, client retention, and balancing entrepreneurship with family life.

Agencyword-of-mouthsubscriptionvia Tropical MBA
Growth Eraby Andrew Jacoby

Growth Era is an outbound sales agency founded by Andrew Jacoby that specializes in deploying Sales Development Representatives (SDRs) to drive business growth. The company focuses on crafting compelling value propositions and implementing risk reversal strategies to boost conversion rates. Andrew emphasizes building recurring revenue services and maintaining high moral and ethical standards in business operations.

Agencyenterprise-direct-salessubscriptionvia Tropical MBA
Career Nerdsby Tom Kent

Career Nerds is a 7-figure productized service business founded by Tom Kent that helps clients with job placement and career advancement. Built on Tom's expertise in getting jobs, the company has achieved remarkable growth by doubling revenue annually through precise LinkedIn-based lead generation strategies and clear business goals.

Agencycold-emailvia Tropical MBA
Engineering Management Instituteby Anthony Fosano

Anthony Fosano built Engineering Management Institute into a 7-figure brand by combining a coaching business with a YouTube and podcast network. His content strategy generated over 3 million downloads, demonstrating the power of playing the long game in content-driven businesses. He leveraged skills from his full-time job to build a niche-focused business around engineering management.

SaaScontent-marketingsubscriptionvia Tropical MBA
Tropical MBA / DC Blackby Dan & Ian

Tropical MBA is a content platform and community for digital nomads and founders, built by Dan and Ian over 10 years ago in Bangkok as an alternative to the Silicon Valley track. They host in-person events (DC Black Global events) and produce a podcast featuring interviews with prominent entrepreneurs and business thought leaders. The platform serves 7 and 8-figure founders through their DC Black membership community.

Contentcommunityvia Tropical MBA
English with Lucyby Lucy Bella Simkins

Lucy Bella Simkins transformed her passion project YouTube channel teaching English into one of the world's largest language learning channels and a thriving 7-figure+ business. She discusses the behind-the-scenes challenges of scaling from a solo creator to managing a 15-person team while converting viewers into paying customers through a course business model.

Contentcontent-marketingsubscriptionvia Tropical MBA
Investing.ioby Travis Jamison

Investing.io is a newsletter and online community founded by Travis Jamison, an SEO agency owner and e-commerce entrepreneur, to share insights on investing in online businesses, stocks, and crypto. The platform serves as a hub for discussing investment opportunities and strategies in the current economic landscape.

Contentcontent-marketingvia Tropical MBA
Goingby Brian Kidwell

Going (formerly Scott's Cheap Flights) launched in 2013 as a newsletter for digital nomads interested in cheap flights and travel hacks. The company has grown substantially to over 60 employees and now offers a range of travel-focused products and services beyond its original newsletter format. Founder Brian Kidwell discusses the evolution from solopreneur to CEO and the challenges of scaling operations.

SaaScontent-marketingsubscriptionvia Tropical MBA
My Consulting Offerby Davis Nguyen

Davis Nguyen founded My Consulting Offer initially to raise emergency funds for a family medical bill while working at Bain & Company. The platform, which helps people land management consulting jobs, has grown into a business that gives Davis the freedom and flexibility he lacked in traditional consulting—particularly the ability to take time off without penalty.

SaaSothervia Tropical MBA
RippedBodyby Andy Morgan

RippedBody is a fitness coaching program and blog created by Andy Morgan targeting committed trainees who have plateaued in their progress. The business has found particular success in the Japanese market and has grown through a disciplined content strategy on Instagram. Andy is now expanding by hiring coaches and maintaining client engagement through bi-weekly email check-ins.

SaaScontent-marketingsubscriptionvia Tropical MBA
WodPrepby Ben Dziwulski

WodPrep is a SaaS platform founded by Ben Dziwulski that helps CrossFitters improve their workout techniques. Built using the 'Stair Step' approach to entrepreneurship, the business has grown to $1.1M ARR while allowing the founder to maintain the outdoor lifestyle he loves.

SaaSproduct-led-growthsubscriptionvia Tropical MBA
Home Services Academyby Johnny Robinson

Johnny Robinson co-founded Home Services Academy in January 2022, a 90-day coaching program and community built from his experience scaling a window cleaning service to profitability. The platform coaches others to reach five-figure MRR by either starting their own cleaning business or optimizing existing ones. The business has grown into a multi-million dollar enterprise by leveraging Johnny's deep understanding of home services industry pain points.

SaaSothersubscriptionvia Tropical MBA
AppsEventsby Dan Taylor

AppsEvents was an events company that pivoted during COVID to become a Google for Education partner and Value Added Reseller (VAR). The company now sells Google services with added value through support services, setup, and customization rather than relying solely on conference revenue.

SaaSpartnershipssubscriptionvia Tropical MBA
Zen Founderby Sherry Walling

Zen Founder is a podcast hosted by clinical psychologist Sherry Walling that focuses on entrepreneur mental health and wellness. Walling also wrote a book titled "Touching Two Worlds: A Guide To Finding Hope In The Aftermath of Loss" in which she shares her personal journey coping with the loss of her father to cancer and her brother to suicide, offering practical suggestions for others navigating similar grief.

Contentcontent-marketingfreevia Tropical MBA
Zero to DeFiby Cathryn Lavery

Zero to DeFi is an educational course created by Cathryn Lavery, CEO of Best Self, to teach practical cryptocurrency and DeFi investing. Born from her personal interest in crypto and a desire to share knowledge despite initial hesitation about the stigma, the course represents Lavery's expansion into crypto education alongside her existing planning journal business.

Contentcontent-marketingvia Tropical MBA
Authentic Leather Patch Co.by Lisa Norman

Authentic Leather Patch Co., co-founded by Lisa Norman and Ian, is a custom leather patch manufacturer that grew from a small California shop into a multi-million dollar business. The company creates custom leather patches that clients stitch onto various products, with their hats becoming notably popular at Dynamite Circle events. Last year they generated over $2 million in revenue.

Otherword-of-mouthone-timevia Tropical MBA
PreviousPage 44 of 83Next

Other Idea Types