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Topia

by Daniel LiebskinLaunched 2020via Nathan Latka Podcast
See all SaaS companies using word of mouth
Growthword of mouth
Time to PMF5 months
Pricingsubscription
Built in5 months until Burning Man 2020
The Spark

Daniel Liebskin had been building real-time communication platforms since 2015, working with Web Real-Time Communication technology and peer-to-peer encrypted tunnels. But the spark for Topia came in 2020 when COVID-19 shut down the world. Burning Man, the iconic annual festival, faced an existential crisis—they couldn't hold their event in person. Liebskin and his team advised Burning Man on how to build a virtual world, and eventually became co-hosts. The result: over 25,000 people attended the virtual Burning Man experience, just five months after Topia wrote its first line of code.

Building the First Version

Topia formally launched in 2020, though Liebskin had been iterating on the underlying technology for years. The platform is built on Web Real-Time Communication (WebRTC) with peer-to-peer encrypted tunnels between browsers—a decentralized approach that prioritizes privacy and user agency. Initially, the team didn't even turn on revenue generation until August or September 2020, just before Burning Man. They started with a simple model: world ownership at $9 per month, allowing users to create unique URLs (like /Nathan) where they could bring unlimited people together.

Finding the First Customers

The Burning Man event was the breakthrough moment. Having 25,000 people on the platform five months after launch created immediate credibility and inbound investor interest. This led to a friends and family note round of $600,000, closed in about two weeks. The traction caught the attention of Alex Sohanian (Reddit founder) and his team at 776, along with Bonfire Ventures and others. After carefully vetting investors for cultural alignment—Liebskin wanted partners who understood the vision of evolving human socialization, not those who would push the company toward unsustainable growth metrics—he closed a $5.2M Series A. Total raised to date: $5.8M.

What Worked (and What Didn't)

Liebskin resisted the conventional pressure to chase revenue metrics obsessively. Instead, he focused on building a product people loved and creating network effects. The revenue model evolved into multiple streams: world ownership ($9/month from thousands of users), B2B events (ranging from $100 for small events to $40,000 for large corporate experiences), and recurring B2B subscriptions based on venue capacity ($4 per person, e.g., $400/month for a 100-person capacity). Most importantly, Topia pays 30% of B2B revenue back to the creator ecosystem—confluencers, template curators, and asset creators. This approach aligned with the mission of creating financial independence for creators. By late 2023, they were paying out roughly $2,000-$3,000 per week to creators, with one exceptional day seeing $3,000 in payouts. The B2B side generates significantly more revenue than consumer world ownership, though both streams are important. By 2023, they hadn't yet crossed $1M ARR, but their goal is to break that mark in the coming year.

Where They Are Now

Topia has evolved into a multi-faceted platform used by companies like Envoy, MIT, Opus, and Octa for employee engagement and community-building. Brands use it for holiday parties, IPO celebrations, all-hands meetings, and happy hours—replacing the informal social fabric lost in remote work. Beyond B2B, thousands of non-business users create and gather in worlds for festivals, art experiences, and pure social connection. The platform hosts 180+ events per week and tracks about 4,000 weekly conversations. Liebskin is exploring NFT integration and API capabilities to make the platform more interoperable and extensible. With early-stage traction, a creator-first revenue model, and investors who genuinely understand the vision, Topia is positioning itself as the infrastructure for how humans will socialize online—neither chasing ad-based attention metrics nor pushing unrealistic growth, but building something sustainable and meaningful.

Why It Worked
  • Solving an acute, time-sensitive problem (virtual events during COVID lockdown) allowed the team to validate product-market fit in five months and reach 25,000 users immediately, creating credibility that attracted both early adopters and investors without relying on traditional sales efforts.
  • Building on deep technical expertise in real-time communication (accumulated since 2015) enabled the founders to ship a functional, differentiated product quickly rather than starting from zero, compressing the development timeline.
  • Word-of-mouth traction emerged naturally because the product solved a visceral pain point the founders experienced themselves, resulting in genuine enthusiasm that spreads more authentically than sales-driven channels.
  • Aligning the business model with creator economics (30% revenue share to ecosystem participants) created a self-reinforcing network where early adopters became invested promoters, amplifying word-of-mouth growth organically.
How to Replicate
  • 1.Identify a time-bound crisis or constraint in your own workflow or community that forces a creative solution, then build a minimum viable product in under six months specifically to solve that acute problem rather than chasing a broad market.
  • 2.If you have technical depth in a domain, leverage existing expertise to compress development timelines—don't start from scratch on foundational technology if you can build on prior work.
  • 3.Launch with a high-friction event or moment that will generate concentrated user adoption and credibility (not gradual growth), then use that credible traction to close investor funding within weeks rather than months.
  • 4.Structure revenue to reward and empower early users as creators or affiliates rather than extracting maximum value upfront; specifically, commit to sharing a material percentage (20-40%) of revenue with ecosystem participants who drive adoption.

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