SaaS Startups
2211 case studies with real revenue and traction data from saas startups.
Topia is a platform for creative social experiences that enables communities to gather in virtual worlds. Founded by Daniel Liebskin in 2020, the company gained major traction by hosting Burning Man virtually with 25,000 attendees just 5 months after launching, leading to a $600k friends and family round and later a $5.2M Series A from 776 and Bonfire Ventures. The platform generates revenue from world ownership ($9/month), B2B events (ranging $100-$40,000), and pays 30% of B2B revenue to creators, with thousands of paying users and growing confluencer payouts.
Talon is a secure corporate browser built for distributed workforces by Alfa Bennoon, who previously founded Argus (acquired by Continental for $130M). The company is pre-revenue with 12 design partners and hundreds to thousands of devices under management, targeting organizations with 5,000-50,000 employees. They raised $26M from Lightspeed, Team8, and others despite already having achieved significant success, prioritizing strategic partnerships over capital efficiency.
Joe Coll is a 25-year-old founder who built Pulse, an AI-powered SaaS platform that predicts emotional responses to ad creative with 97% accuracy before publication. He bootstrapped the business with over £1.48 million of his own capital from his successful marketing agency (Oncore), which generates over £1M in revenue annually with 25 employees. With 50 users in beta testing and pricing ranging from £500-£5,500/month, Pulse is preparing to launch paid offerings and raise a Series A round in early 2022.
Resurface is an API security monitoring platform targeting regulated industries (telecom, fintech, healthcare) with on-premises installations. The company charges $10,000 per node per year and has pivoted from a product-led to a concierge/enterprise services model. With 12 nodes in production across 4-5 paying customers, they're currently at $120,000 ARR and have raised $2M in seed funding.
Attraction is an industrial IoT and SaaS platform that helps frontline workers and maintenance managers predict and prevent machinery breakdowns through sensor monitoring and asset management software. The company grew from $10,000 MRR a year ago to $100,000 MRR today (10x growth), with 100 customers managing approximately 4,000 sensors across industries like aerospace. They raised a $3.7M seed round at a $15-20M valuation and are experiencing strong unit economics with 118% net dollar retention.
Ready When is a Canadian estate planning and document management platform that helps individuals and families organize their end-of-life information and assets. Launched in November 2020 as a beta and with an MVP in spring 2021, the company has grown to over 1,000 customers with 700+ paying customers generating approximately $4,000/month in revenue through a B2B2C partnership model with notaries and legal professionals.
Yabs is an interview intelligence platform built on top of Zoom that helps companies record, transcribe, and analyze interviews to improve hiring quality and speed. Founded in 2018 by French entrepreneur Raphael Danilo, the company grew from serving Fortune 500 customers like Nissan to adopting a product-led growth strategy with a free forever plan. After bootstrapping initially, Yabs raised a $2.5M seed round in 2021 and has grown 3x year-over-year to $20K MRR.
Ocale.ai is a control tower platform for operations teams managing mobile assets (delivery, ride-sharing, logistics). Founded in 2019 by Aditi Sinha and Rishabh, the company launched its product in August 2020 and has grown from ~$1,000 MRR to $40,000 MRR in one year. They've raised a $1.3M seed round and are planning to raise Series A as they approach $1M ARR with a team of 20 (11 engineers).
Retraced is a sustainability management platform for the fashion industry that helps brands, manufacturers, and suppliers track and communicate their supply chain sustainability. Founded in mid-2018 by Peter Mercurt and two co-founders, the company grew from serving their own footwear brand to 50 paying customers at ~$1,000/month each ($50K MRR). The team of 24 (14 engineers) raised $1.4M in capital with strong retention and conversion rates.
B2Chat is a SaaS platform that helps businesses in Latin America manage customer communication across WhatsApp, Messenger, Instagram DMs, and Facebook Messenger. Founded in 2017, the company grew from $60k MRR a year ago to $120k MRR today (100% YoY growth), now serving 500 customers. They raised $750k in a pre-seed round at a $7.3M valuation and are converting 30-40 new customers monthly from ~700 inbound leads.
SafeWo Labs built a passwordless authentication plugin SDK that enables banks, e-commerce platforms, and cryptocurrency exchanges to authenticate users without passwords or one-time codes. Starting from zero in February 2021 with first code written in July 2020, they grew to $130,000 MRR in 12 months through product-led growth and community engagement, primarily via their 12,000-developer Discord and Slack communities. The company raised $1M total across pre-seed and seed rounds and is closing a $9M Series A at a $65M valuation.
Moth and Flame is an award-winning immersive VR learning platform founded in 2015 that helps enterprises drive behavior change through virtual reality training experiences. After launching with custom innovation projects, they pivoted to a SaaS model in 2019 when Accenture approached them, and have grown to $5M in total revenue with $2M recurring (40% of revenue). The team of 39 is targeting a Series A of $10-12M to build out synthetic media and NLP capabilities, positioning themselves as the Squarespace for VR.
Play is a native iOS design tool that lets teams design, prototype, and share mobile products directly on their devices, leveraging native iOS elements that desktop tools like Figma cannot access. Founded by Dan Lasa Vita and three co-founders from the agency Firstborn (sold to Dentsu in 2012), Play raised $3M pre-seed and $6.1M seed funding, accumulating 30,000 waitlist signups, 11,000 app installs, and 4,500 active users with strong retention cohorts (80-85% at 5-7 weeks). The product is gaining traction through word-of-mouth among product designers who value the ability to design with real native iOS gestures and controls.
Tommy.ai is an enterprise SaaS platform that optimizes digital ad spend for businesses with long sales cycles like real estate developers, banks, and insurance companies. Founded by Konstantin Bayondin in April 2020, the company grew from $22,000 MRR in December 2020 to $1M ARR by December 2021, currently serving 24 customers at $5,000/month each. The company raised $1M in pre-seed funding at a $6M post-money valuation and is now raising a $5M seed round.
Opslips is a cloud management SaaS platform launched in December 2020 that helps organizations manage their cloud infrastructure and optimize costs. Founded by Ayush (27), the company landed its first customer (InShorts) in February 2020 through networking and has grown to 10 customers with an ARR of ~$420k ($35k MRR), roughly doubling year-over-year. They recently raised $500k in a pre-seed round from family, friends, and Indian investors while maintaining bootstrapped economics.
Penny.co is a procurement software and B2B marketplace platform founded by Mohamed Ibrahim and four co-founders that helps companies streamline procurement processes and save money on their SaaS and product purchases. The company uses a revenue-sharing model (0.5-15% take rate, averaging 7-10%) and charges an average of $1,000 per year per user, targeting medium to large companies with 20-100 user teams in procurement departments. Starting from ~$3,000-4,000 MRR a year ago (late 2021), Penny.co has grown to approximately $100,000 MRR with 60-90+ customers and recently raised $5 million at a $20-25 million valuation, targeting 4-5x growth during this funding round.
Disco is a SaaS platform for knowledge creators to build live learning communities, founded by Candace Factor (former head of business at Wattpad). Launched in August 2020, the company raised $750k in pre-seed (friends & family) and $5M in seed funding, with plans to hit $1M+ in revenue. They use a freemium model (10% take rate) plus $85/month SaaS plans, with hundreds of customers and some creators on track to do seven figures annually.
Cognizm is a B2B SaaS prospecting platform founded by James Islay that provides global contact data (emails, mobile numbers, direct dials) and engagement tools for businesses. The company grew from $2M ARR in 2018 to $10M+ ARR by late 2020, with plans to reach $20M in 2021. They've raised $23M in total funding and acquire complementary products like MailTastic to increase customer stickiness.
Salesloft is a sales engagement platform founded in 2014 by Kyle Porter that helps companies codify and execute their go-to-market plays. Starting from zero ARR in 2014, the company grew to $50M ARR with 120% net revenue retention, serving between 2,000-10,000 customers ranging from SMB to Fortune 500 enterprises. The company has raised $140M in total funding and is targeting $100M ARR next year with 100-120% growth.
Outreach is a sales engagement platform that sits between CRMs and sales reps, orchestrating daily sales activities to improve team performance. Founded by Manny Medina in 2014, the company has grown to 3,100 customers with an $40,000-60,000 ACV, passing the $10 million quarterly new bookings mark and maintaining 140%+ net revenue retention through obsessive focus on user adoption and expansion workflows.