Content Startups
184 case studies with real revenue and traction data from content startups.
BitLift is a cryptocurrency and blockchain education platform founded by Gerbz. The company hosts a podcast focused on guiding people through decentralized finance (DeFi) and explaining how smart contracts and blockchain technology are replacing traditional financial institutions.
Niche Site Project, founded by Doug Cunnington, operates in the affiliate marketing space, helping entrepreneurs build profitable niche websites. The business model focuses on teaching keyword research, website setup, and content strategies that can generate sustainable income through affiliate commissions. Cunnington emphasizes that niche site building serves as an excellent entry point for learning entrepreneurial skills, even if it eventually pivots into other ventures.
Zero to DeFi is an educational course created by Cathryn Lavery, CEO of Best Self, to teach practical cryptocurrency and DeFi investing. Born from her personal interest in crypto and a desire to share knowledge despite initial hesitation about the stigma, the course represents Lavery's expansion into crypto education alongside her existing planning journal business.
Zen Founder is a podcast hosted by clinical psychologist Sherry Walling that focuses on entrepreneur mental health and wellness. Walling also wrote a book titled "Touching Two Worlds: A Guide To Finding Hope In The Aftermath of Loss" in which she shares her personal journey coping with the loss of her father to cancer and her brother to suicide, offering practical suggestions for others navigating similar grief.
DropIn Blog is a content platform co-founded by Jesse Schoberg that gained viral attention when a CNBC 'Make It' article about affordable living in Bangkok was shared widely both in Thailand and internationally. The piece sparked significant engagement and discussion across expat and travel communities, though it also attracted criticism regarding cost of living perspectives.
Smart Passive Income (SPI) is a diverse media brand founded by Pat Flynn with Matt Gartland, who transitioned from running a successful creative agency for eight years. Under Matt's leadership as CEO, SPI focuses on building community-based experiences where peer-to-peer interactions and ritualized habits create value beyond just content.
Investing.io is a newsletter and online community founded by Travis Jamison, an SEO agency owner and e-commerce entrepreneur, to share insights on investing in online businesses, stocks, and crypto. The platform serves as a hub for discussing investment opportunities and strategies in the current economic landscape.
Tropical MBA is a podcast and community platform founded by Dan and Ian that focuses on business, entrepreneurship, and remote work. They operate DC (Digital Citizen) events globally, including DC Black events and conferences like DCBKK, using community and events as their primary growth driver.
Lucy Bella Simkins transformed her passion project YouTube channel teaching English into one of the world's largest language learning channels and a thriving 7-figure+ business. She discusses the behind-the-scenes challenges of scaling from a solo creator to managing a 15-person team while converting viewers into paying customers through a course business model.
Tropical MBA is a content platform and community for digital nomads and founders, built by Dan and Ian over 10 years ago in Bangkok as an alternative to the Silicon Valley track. They host in-person events (DC Black Global events) and produce a podcast featuring interviews with prominent entrepreneurs and business thought leaders. The platform serves 7 and 8-figure founders through their DC Black membership community.
The Tropical MBA is a podcast and newsletter founded by Dan and Ian that shares insights on entrepreneurship and wealth-building patterns observed from hundreds of coached entrepreneurs. The show distributes educational content through weekly episodes and exclusive resources, with notable past guests including Cal Newport, David Heinemeier Hansson, and Seth Godin.
Tropical MBA is a content and coaching platform for entrepreneurs, led by Dan and Ian. They provide educational content on business fundamentals including customer acquisition, pricing, retention, and growth strategies through podcasts, newsletters, and coaching communities. The platform serves entrepreneurs at various levels, from $250K+ founders to 1M+ revenue founders.
TMBA (Tropical MBA) is a podcast and community platform founded by Dan and Ian that helps service business owners understand their LTV to CAC ratio and improve cashflow. The show features interviews with notable entrepreneurs and offers coaching and community membership for founders earning $250K+ and $1M+ respectively. They grow primarily through their podcast, newsletter, and events like DCBKK.
Creator Science is a media company founded by Jay Clouse that has grown to include a YouTube channel with over 100,000 subscribers. The company focuses on content related to creator economics and entrepreneurship, discussing topics like recurring vs. one-time products, marketing funnels, and content strategy.
Tropical MBA is a content platform hosted by Dan and Ian that provides business education and community for entrepreneurs. The platform offers coaching for high-revenue founders ($250K+) and a community for million-dollar founders, along with resources for hiring remote talent and finding remote jobs.
Tropical MBA is a podcast and community platform for entrepreneurs, founded by Dan and Ian. The content focuses on entrepreneurship lessons, featuring prominent guests like Cal Newport, Seth Godin, and others. They offer coaching for $250K+ founders and a community for 1M+ founders through their Dynamite Circle offering.
Florentine Films, founded by Ken Burns 40+ years ago, pioneered a distinctive documentary style combining historical narratives with the visual technique known as the Ken Burns Effect. The company has built one of the most valuable documentary archives in the world, producing acclaimed series including The Civil War, Jazz, Baseball, The Statue of Liberty, and Benjamin Franklin.
Cassey Ho built Blogilates into a multi-million dollar fitness brand through free workout content on YouTube, accumulating over a billion views. She expanded beyond digital content into POPFLEX apparel, Target product lines, and Pilates certification programs, becoming a prominent figure in the creator economy.
Pitchfork started as a passion project when Ryan Schreiber began writing indie music reviews from his parents' house at age 20. A 2000 review of Radiohead's "Kid A" went viral online, attracting tens of thousands of users and building a reputation for influential reviews that could shape careers. The site grew into a prestigious music publication and was acquired by Condé Nast in 2015.