Creating Wealth Show / Jason Hartman Media

Jason Hartman started podcasting over a decade before this 2016 interview at a time when few people were exploring the medium. His motivation came from his own expertise in real estate investing—he had built substantial wealth through residential properties, apartment complexes, and mobile home parks. Rather than keep this knowledge private, he launched The Creating Wealth Show to share his 10 Commandments of Successful Investing and his investment philosophy with a broader audience.

In the early days, The Creating Wealth Show wasn't a daily machine. Hartman admits he sometimes wouldn't publish an episode for three weeks because he "didn't realize the importance of regular posting." However, once he understood the value of consistency, he shifted to a three-times-per-week schedule (Monday, Wednesday, Friday). By 2016, he had accumulated over 640 episodes and expanded his podcast portfolio to include other shows like The Longevity and Biohacking Show. He uses Libsyn for hosting and leverages Voxer for deeper listener engagement, sometimes playing entire 12-18 minute Voxer threads on air to answer listener questions.

The podcast became a flywheel for his real estate business. Hartman reports monthly downloads of approximately 5,000 per episode, translating to roughly 60,000 downloads per month across his three weekly episodes. His most downloaded episode ever featured Daniel Pink and hit 38,000 downloads. More importantly, the show reaches listeners across 164 countries, building a global audience. However, Hartman doesn't obsess over download metrics—he focuses on the tangible business results: the client base built, attendance at his Jason Hartman University events, and the properties sold through these channels.

While the podcast itself may not directly generate subscription revenue, it serves as a powerful lead generation and marketing tool for his core business: a real estate investment company that helps clients invest in properties. In 2015, this company generated approximately $2.4 million in referral fees from managing around 500 properties. The fees vary—sometimes flat fees, sometimes percentages—depending on the deal. Hartman's investment thesis centers on the 1% rule: properties should rent for at least 1% of their purchase price per month in gross cashflow. He emphasizes multiple return streams including cashflow, tax benefits from depreciation, inflation-induced debt destruction, and long-term appreciation in linear (not cyclical) markets.

By 2016, Hartman had built a diversified business empire spanning 21 companies across investing, financing, real estate development, and tech. His real estate division remains the top revenue source, supported by his media and podcasting operations. He hosts educational events like Jason Hartman University that teach investors how to analyze deals, build portfolios, and manage properties across multiple markets. The podcast continues to be his primary customer acquisition tool—mentioned casually during episodes, not through formal pitch testing, but through conversational promotion of upcoming events and opportunities.