Blockworks Group

Blockworks Group was founded in 2017 by Jason Yanowitz with a mission to educate mainstream audiences about blockchain technology and cryptocurrency's role in global financial systems. Rather than positioning crypto as a speculative trading asset, Yanowitz saw an opportunity to connect macroeconomic policy—particularly central bank monetary stimulus—with the growing demand for alternative assets.

The company built its foundation on content and education. They launched a podcast, produced events, and created educational resources aimed at both retail and institutional audiences. By April 2020, when this interview was recorded, Blockworks had established itself as a credible voice in the crypto space, with Yanowitz appearing as a recognized expert on macro-crypto relationships.

Blockworks attracted audiences through content-marketing focused on timely macro analysis. As the COVID-19 pandemic triggered unprecedented Federal Reserve stimulus ($2-5 trillion in early 2020), Blockworks' core thesis—that monetary debasement would drive Bitcoin adoption—became increasingly relevant to mainstream audiences worried about currency devaluation and wealth inequality.

Yanowitz's ability to articulate the connection between government stimulus and alternative asset appreciation resonated strongly. He positioned Bitcoin not as a speculative bubble but as a hedge against inflation and currency debasement, appealing to both institutional allocators and retail investors concerned about losing purchasing power. The company's podcast format allowed deep-dive conversations on complex topics like Fed balance sheet expansion (growing from $2 trillion in 2008 to $4+ trillion by April 2020) and their implications for ordinary Americans.

Yanowitz highlighted a critical insight: as the Fed's balance sheet approaches $10 trillion and debt-to-GDP ratios exceed 100%, alternative asset classes become increasingly attractive to institutional investors seeking to hedge systemic risk. He predicted that Yale endowments, Harvard endowments, pension funds, and hedge funds would gradually allocate 1-2% to Bitcoin as a portfolio hedge, which would drive mainstream adoption.

By 2020, Blockworks had positioned itself as a media company bridging macro-economics and cryptocurrency adoption. The company's core thesis—that generational wealth transfers to millennials, combined with institutional hedging against currency debasement, would drive Bitcoin adoption—remained unproven but increasingly gaining attention as stimulus measures accelerated globally.