Browse Case Studies

Blab is a live conversation platform launched in January 2016 that allows users to broadcast live discussions where audiences can comment, chat, and call in to join conversations. Founded by Sean Peary after experiences in sushi, biotech, and an idea lab in San Francisco, Blab achieved millions of watch minutes per week with daily active users watching for over an hour per day, competing with Netflix and traditional TV by offering niche content from everyone ranging from basement creators to major brands like ESPN, UFC, Adobe, IBM, and Cisco.

Twitch started as a pivot from Justin.tv in 2011, transforming into a dedicated video game streaming platform founded by Emmett Shear and Justin Kan. By directly engaging with streamers and providing features they requested—including revenue opportunities, fan clubs, and customizable emoji—Twitch built a thriving community. The platform grew to 31 million daily visitors streaming trillions of minutes annually before being acquired by Amazon in 2014 for just under $1 billion.

Roblox is a platform launched in 2006 by David Baszucki and Erik Cassel where users can play millions of different games across virtual worlds, create their own games, and connect with others. During the pandemic in 2020, the platform became a major social hub for US kids, and the company is now valued at over $28 billion.