← Back to browse

Roblox

by David BaszuckiLaunched 2006via How I Built This
See all Platform companies using viral
Growthviral
Pricingfreemium

Roblox is a platform launched in 2006 by David Baszucki and Erik Cassel where users can play millions of different games across virtual worlds, create their own games, and connect with others. During the pandemic in 2020, the platform became a major social hub for US kids, and the company is now valued at over $28 billion.

Why They Built It

David Baszucki wanted to build something with mass appeal featuring build-your-own avatars and opportunities for users to compete and connect online, after having already sold an educational software company.

Similar Companies

Umax

$500k/mo

Umax is a viral mobile app that uses AI to rate users' physical attractiveness and provide personalized grooming and fitness advice to help them improve their appearance. Founded by an entrepreneur who observed the lookmaxxing trend on Reddit, the app has achieved 3.5 million downloads with 5,000 new signups per day and is generating $6M ARR through a $3.99/week subscription model, capitalizing on the growing cultural shift of men investing in personal aesthetics.

Connor and Brianna (Music/Content Creation)

$240k/mo

Connor (actor-turned-rapper) and Brianna (marketing strategist) built a viral music career on TikTok by combining creative skits with original hip-hop/rap songs. Starting from under $1,000/month, they hit a six-figure month after their "Spin the Globe" series went viral (72M views), and now average 60M Spotify streams monthly, generating approximately $240K MRR ($2.88M ARR) across streaming, YouTube, brand deals, syncs, and publishing. They operate independently, own 100% of their catalog, and have scaled to a family operation with multiple team members.

Connor Price Music

$200k/mo

Connor and Breanna Price are music creators who went from warehouse work to generating over $200k per month through Spotify streams. Their viral 'Spinning The Globe' series and a video with 140M+ views catapulted them to fame, with recognition from artists like T-Pain and Russ. They've built a sustainable revenue stream through streaming and are discussing catalog sales worth $50M over 3-4 years.

ArcAds.ai

$64k/mo

ArcAds.ai is an AI-powered video ad platform that helps marketers generate and scale ad creatives without production costs. Founder Romain Torres bootstrapped the company from $5K to $10M ARR in just 20 months, with a viral tweet driving growth from $5K to $64K MRR in a single month. The company now operates profitably on a usage-based pricing model with enterprise ACVs in the six figures, leveraging paid ads, influencer marketing, and enterprise sales as core growth levers.

Oasis

$40k/mo

Oasis is a freemium water quality app founded by Cormac that aggregates free government water testing data and makes it easily accessible. The app started at $10k/month revenue and has grown to $40k/month ($480k ARR) by creating viral TikTok videos about water contaminants. Users pay $45-50/year for detailed reports and independent testing data, while the company earns affiliate revenue from water filter recommendations.

Related Guides