iPhone app Startups
3 case studies with real revenue and traction data from iphone app startups.
*openmargin was a social e-reader app that allowed users to discuss books in small communities, launched in 2011 after 2.5 years of development. Despite raising €130,000 in subsidies, the startup failed to gain traction due to being too early in the market, Amazon's DRM monopoly, slow shipping practices, and team management issues. The experience taught founder Marc Köhlbrugge valuable lessons about the importance of shipping fast and testing ideas quickly rather than over-philosophizing.
DealFlicks is a Priceline-style marketplace for discounted movie tickets, partnering with over 600 US theaters (including 13 of the top 50 chains) to sell empty seats at up to 60% off. Founded by Sean Wycliffe in late 2010, the company generates a ~$2.4M annual revenue run rate with 2x year-over-year growth, selling roughly 100,000 tickets and concession packages monthly at an average price of $15. Growth is driven primarily through SEO (people searching for movie deals), AdWords, and affiliate partnerships, with DealFlicks keeping 15-20% of transaction value while theaters capture the remainder.
OneMob is a SaaS platform that enables sales professionals to record and send personalized video messages from their phones and track engagement. Founded in 2014 by Sethi Hillier (former Salesforce App Exchange executive), the company has scaled to ~100 paying customers with ~10,000 total seats, generating approximately $200k/month in revenue with 100% year-over-year growth. The company raised $1.9M and attributes its success primarily to word-of-mouth growth and deep enterprise integrations with platforms like Salesforce.